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Aline · 1 day ago

Sales - GTM Program Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Aline is a company that bridges senior care and technology, enhancing connections in the senior living community. They are seeking a GTM Program Manager to lead Sales Enablement and Training programs to drive predictable revenue performance and ensure the go-to-market teams are fully prepared to execute Aline’s enterprise growth strategy.

ConsultingInformation TechnologyMarketing Automation

Responsibilities

Own the end-to-end GTM enablement roadmap, aligned to Aline’s revenue strategy, ICP focus, and growth priorities

Design and execute quarterly and annual sales readiness plans, including onboarding, certifications, product launches, and methodology reinforcement

Partner with Sales, Marketing, Product, and Customer Success to ensure enablement reflects real-world buyer journeys and deal motions

Lead new-hire onboarding for sales and GTM roles, reducing time-to-productivity through structured learning paths and milestones

Develop and deliver ongoing training across: Sales methodology and deal execution, Value-based selling and messaging, Product and roadmap enablement, Competitive positioning, Enterprise procurement, security, and compliance workflows

Build role-based readiness programs for AEs, SDRs, Sales Engineers, and Account Managers

Partner with Marketing and Product to create and maintain: Sales playbooks, Talk tracks and value frameworks, Competitive battlecards, Demo and discovery guidance, Deal-stage enablement materials

Ensure enablement assets are current, easily accessible, and consistently used by the field

Own enablement for product launches, pricing/packaging updates, and GTM motions, ensuring sales teams are fully prepared before release

Drive change adoption by reinforcing messaging, processes, and behaviors post-launch

Act as the single point of orchestration for GTM enablement initiatives

Define and track enablement effectiveness using revenue-aligned metrics, including: Time-to-productivity, Win rates and deal velocity, Pipeline conversion by stage, Training completion and certification attainment, Partner with RevOps to connect enablement efforts to forecast accuracy and revenue outcomes, Continuously iterate programs based on data, feedback, and performance trends

Qualification

Sales EnablementGTM Program ManagementB2B SaaSEnterprise Sales MotionsProgram ManagementSales MethodologiesCRM ToolsStakeholder InfluenceHealthcare ExperienceFintech ExperienceHR Tech ExperienceCommunication SkillsCross-Functional Collaboration