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Moroccanoil · 1 day ago

Marketing Manager - Fragrance

New York, NY

Full-time

Onsite

Senior Level

$100K/yr - $120K/yr

5+ years exp

Moroccanoil is a brand inspired by the Mediterranean, known for its innovative beauty products. The Marketing Manager for Fragrance will drive the Go-to-Market strategy and execution of global marketing plans for the Fragrance portfolio, collaborating with cross-functional teams to ensure successful product launches.

CosmeticsE-CommerceShopping

Growth Opportunities

Responsibilities

Develop marketing programs and product launch strategies considering positioning and concept; COG analysis, copy and pricing

Assist with the Fragrance portfolio strategy and product innovation, identifying white space opportunities for growth in line with brand strategy

Partners closely with Product Development on product concept, positioning, development, all testing and claims, and communication of technologies and benefits

Lead the promotional strategy and cross-promotional support for Fragrance including reanimation plans

Liaise with cross functional teams in support of on-time product launch execution (Product Development, Packaging, Demand Planning, Supply Planning, Legal/Tech Reg., Finance and Creative)

Partner with Creative and outside agencies on packaging and campaign development and execution

Help develop and maintain all product information files. Handle all incoming requests for marketing-related information and assets as it pertains to assigned categories

Assist in development and execution of Global specific program launch plans for all retail channels in close partnership with broader cross functional teams (Trade Marketing, Sales, Social Media, Education, Digital, etc.)

Manage and distribute brand marketing program calendars

Interface with Regionals/Markets to ensure programs meet markets’ needs and specifics

Liaise with Hair/Professional and Body Marketing teams to ensure product mix and support strategy is aligned

Responsible for initiating and tracking all packaging and promotional artwork from copy documents to final mechanicals

Initiate creative assets in support of new launches, promotions and seasonal projects to be leveraged across all platforms (print, digital, in-store); track in-market performance

Create, submit and track all marketing job requests in partnership with Creative Operations

Develop robust data-driven analyses to drive strategic decision making; perform ad hoc analyses as needed to drive business decisions

Research and track competitors on an ongoing basis; keep abreast of new product launches, promotions, advertising, etc; identify brand-relevant recommendations/opportunities

Help prepare agendas, presentations and materials for up-coming meetings, both internal and external

Any others the Employer may consider essential in ensuring the normal operations of the Employer’s business processes and that falls into the category of expertise of the Employee