Akhia · 1 week ago
Freelance Sr Paid Media Strategist
Akhia is seeking a Senior Paid Media Strategist to provide paid digital strategy and execution for multiple B2B manufacturing brands. This role involves managing account structure, optimization, and performance across various advertising platforms, with a focus on data integrity and scalable account design.
Responsibilities
Lead paid media strategy and execution across:
Google Ads
LinkedIn Ads
Meta (Facebook / Instagram)
Manage and optimize always-on paid programs for key clients
Protect account structure, naming conventions and data cleanliness
Collaborate with HubSpot Architect on conversion tracking and attribution
Prepare accounts for:
Retargeting
Future lead generation
Monitor budgets, pacing and performance
Provide strategic recommendations and clear reporting
Communicate confidently with internal teams and clients
Qualification
Required
8–12+ years of paid media experience
Strong B2B background (manufacturing, construction or industrial preferred)
Deep expertise in: Google Ads (Search, MCC structure)
Deep expertise in: LinkedIn Ads
Deep expertise in: Meta Business Manager
Experience managing multi-brand or multi-account ecosystems
Strong understanding of attribution and conversion tracking