Horizontal Talent ยท 20 hours ago
Marketing Operations Manager - Global Content and Webinars
Horizontal Talent is seeking a Marketing Operations Manager to lead and innovate in global content and webinar programs. This role involves enhancing marketing strategies and driving impactful campaigns through effective execution and collaboration with cross-functional teams.
Business DevelopmentConsultingStaffing Agency
Responsibilities
Lead and optimize end-to-end operations for global content and webinar initiatives, ensuring seamless execution and alignment with marketing strategies
Collaborate with cross-functional teams to enhance campaign effectiveness and ensure accurate reporting and analytics
Facilitate webinars, manage live events, and ensure high engagement through strategic planning and execution
Analyze marketing metrics to identify trends and recommend data-driven optimizations
Maintain and update documentation to support scalability and continuous improvement of marketing operations processes
Qualification
Required
Proven experience with marketing automation platforms like Marketo, and proficiency in running webinars using Zoom
Strong project management skills with a customer-centric approach and the ability to work collaboratively with stakeholders
Excellent communication skills, capable of articulating insights and recommendations effectively to diverse audiences
Proficient in using tools such as Excel, Word, and PowerPoint for effective project execution and reporting
Preferred
Understanding of the buyer's journey and experience with marketing attribution and channel tracking
Basic to intermediate knowledge of HTML and CSS for enhanced marketing operations
Experience in building reports and dashboards in Salesforce, and a certification in any marketing automation platform