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Q2 · 2 days ago

Field Marketing Manager

Austin, TX

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Q2 is a leading provider of digital banking and lending solutions, dedicated to building strong and diverse communities through innovative financial technology. The Field Marketing Manager will drive awareness and demand for Q2’s Fraud Intelligence product line by developing and executing data-driven campaigns and account-specific programs to engage financial institutions across the U.S.

Financial ServicesFinTech

No H1B

Responsibilities

Lead the execution of account-based marketing programs jointly with sales

Work closely with sales to prioritize and execute highly targeted virtual and in-person events with prospects and customers to help accelerate pipeline. Ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates

Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content

Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities

Identify co-marketing opportunities with regional partners to create demand at scale

Communicate and educate the sales team regarding new and planned marketing activities

Proactively manage marketing KPI dashboards for a specific sales team or region

Qualification

B2B demand generationAccount-based marketingMarketing automationEvents managementCommunication skillsResults focusedFluent EnglishProject managementTime managementInterpersonal skills

Required

Typically requires a Bachelor's degree and a minimum of 2-4 years of related experience; or an advanced degree with no experience; or equivalent related work experience

Bachelor's degree or equivalent experience in Marketing, Advertising or related field

2+ years' full-time experience in B2B demand generation

Previous experience with marketing automation, account-based marketing, and conversational marketing solutions

Previous experience in events management

Must have ability to quickly build a strong understanding of Q2's go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software. Excellence in metrics and measurement of demand gen campaign success is key

Demonstrate exceptional communication/presentation skills, both written and verbal

Strong project and time management skills required to efficiently move between workplaces and multiple, concurrent projects

Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders

Prone to action, results focused, KPI focused

Must be able to thrive in a fast-paced environment

This position requires fluent written and oral communication in English

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time