Ferraro Foods · 2 days ago
Category Director of Produce
Ferraro Foods is seeking a highly skilled and strategic Category Director – Produce to lead the development, procurement, and merchandising of their fresh produce category. This role involves shaping the direction of produce offerings while ensuring quality, sustainability, and profitability.
Food and BeverageFood ProcessingSalesWholesale
Responsibilities
Develop and manage a comprehensive produce program across all categories, including fruits, vegetables, organic, and seasonal offerings
Drive innovation and new product development aligned with customer demand, sustainability initiatives, and emerging industry trends
Ensure alignment with company goals and achievement of key performance metrics related to profitability, quality, and customer satisfaction
Establish and maintain strong relationships with produce suppliers and negotiate contracts to deliver optimal quality, pricing, and service
Source sustainable, ethical, and high-quality produce in accordance with industry standards and company expectations
Evaluate supplier performance and ensure compliance with quality, sustainability, and environmental standards
Partner with merchandising, sales, and marketing teams to develop effective promotional and go-to-market strategies
Lead pricing strategy development to ensure competitiveness while maintaining margin objectives
Monitor and analyze category performance, adjusting strategies to optimize sales growth and profitability
Stay current on produce industry trends, emerging products, and competitive activity
Conduct market and consumer research to anticipate demand and identify growth opportunities
Leverage data and insights to support strategic category decisions
Ensure timely replenishment across all vendors
Implement effective inventory control and lot-tracking processes to support traceability and quality assurance
Maintain appropriate inventory levels to meet customer demand
Collaborate with operations to manage inbound inventory efficiently
Lead cross-functional collaboration across purchasing, merchandising, operations, sales, and marketing
Provide guidance and mentorship to team members, fostering a collaborative and results-driven culture
Partner with other category leaders to align produce initiatives with broader company strategies
Promote a strong, sales-focused culture for produce across all centers
Support the sales organization with product insights and resources, including occasional attendance at regional sales meetings
Qualification
Required
10+ years of experience in procurement, merchandising, or category management with a strong focus on fresh produce
Proven success in supplier negotiations and procurement strategy development
In-depth knowledge of produce sourcing, sustainability practices, and market trends
Strong analytical skills with the ability to interpret data and drive informed decisions
Excellent communication, leadership, and interpersonal skills
Passion for the food industry and commitment to delivering high-quality products
Willingness to travel approximately 10–20% for meetings, vendor visits, and events
Preferred
Bachelor's degree in Business, Supply Chain Management, Food Science, or a related field
Company
Ferraro Foods
Ferraro Foods is a food & beverages company offering Italian food, pepper, and saffron.
Funding
Current Stage
Late StageTotal Funding
unknown2021-04-06Acquired
2018-01-01Private Equity
Leadership Team
Recent News
2024-11-08
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