Vector Security · 2 months ago
Head of Brand and Content Marketing
Warrendale, Pennsylvania, United States
Full-time
Hybrid
Director/Executive
10+ years expVector Security is one of the largest security integrators in the country, dedicated to making the world more secure and connected. They are seeking a Head of Brand and Content Marketing to shape and protect the brand across all channels while leading a unified content strategy that drives awareness and engagement.
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Responsibilities
Own and evolve the Vector Security brand positioning, visual identity, narrative, and message architecture across all lines of business
Maintain a unified brand strategy that aligns with the company’s transformation agenda and long-term growth goals
Lead the creative development of brand campaigns, corporate storytelling, and narrative frameworks that reinforce customer trust and market differentiation
Ensure brand consistency across 50+ branch locations, field teams, digital properties, sponsorship assets, sales enablement materials, and internal channels
Oversee brand governance, including guidelines, approval processes, and quality control across the organization
Develop and execute an integrated content strategy spanning video, social, web, digital advertising, events, PR, blogs, email, and thought leadership
Oversee creation of high-quality, audience-targeted content that drives awareness, engagement, lead generation, and customer retention
Build a scalable content engine—campaign cadences, editorial calendars, and storytelling frameworks—supporting national and branch-level marketing needs
Partner with Digital Marketing to ensure content optimization for SEO, GEO, personalization, and conversion
Direct the creative process for flagship initiatives such as sports sponsorships, customer success storytelling, product launches, cultural programs, and Executive leadership visibility
Champion the adoption of AI tools for content creation, ideation, editing, metadata optimization, versioning, analysis, and workflow automation
Develop ethical and brand-safe AI usage guidelines for the marketing team, ensuring compliance, intellectual property protection, and reputational integrity
Implement AI-powered tools for multimedia production (video, audio, graphics), content repurposing, personalization, and performance forecasting
Explore emerging AI technologies that improve efficiency, creativity, and customer insights—running pilot programs and proof-of-concepts as appropriate
Train and upskill the team on responsible, high-impact AI usage
Lead the internal creative team to develop compelling campaigns and assets that reflect brand excellence
Oversee production of video, photography, podcasts, digital ads, print collateral, branch brand kits, and sales enablement tools
Ensure the newly built media studio operates at high capacity and supports consistent brand storytelling across channels
Provide creative oversight for major internal events, leadership meetings, awards programs, and cultural moments
Collaborate with Sales, Customer Experience, and Product teams to align messaging with customer needs and market opportunities
Strengthen alignment between brand, digital, and growth marketing functions—particularly as the organization expands D365 Marketing, automation, and personalization capabilities
Qualification
Required
10+ years of experience in brand, content, or creative leadership roles, ideally in technology, security, telecommunications, or B2B/B2C hybrid environments
Proficient in internal controls testing and documentation
Excellent attention to detail and focus on quality
Ability to effectively collect, analyze, and present information to senior management
Ability to clearly and effectively communicate verbally and in writing
Ability to apply common sense understanding to carry out instructions in both written form and received through verbal communications
Strong interpersonal, planning, organizational, time management and problem-solving skills
Goal driven, self-starter with the ability to work independently
Intermediate Microsoft Excel skills
Proficient in Microsoft Office products
Preferred
Strong B2C experience preferred
Experience with Microsoft Dynamics 365 and Great Plains preferred
Benefits
Medical, dental, and vision coverage
HSA/FSA programs
Company paid life and AD&D insurance
Company paid short- and long-term disability
Voluntary benefit products
401k retirement savings plan after just 60 days
7 Company Holidays, plus 2 Floating holidays of your choice
Paid Time Off
Tuition reimbursement
Employee Assistance Program (EAP)
Company
Vector Security
Vector Security provides intelligent security solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$450M2019-06-11Debt Financing· $450M
Leadership Team
Pamela J. Petrow
President and CEO
Chuck Thropp
Chief Financial Officer
Recent News
2025-08-13
The Philadelphia Inquirer
2025-05-04
Company data provided by crunchbase