CBC Real Estate · 1 week ago
Radio Account Executive-Wilmington
Wilmington, NC, US
Full-time
Onsite
Mid LevelCapitol Broadcasting Company is a diversified communications company, and they are seeking a Radio Account Executive to drive revenue growth by connecting advertisers with engaged audiences. The role involves developing and maintaining relationships with clients, identifying new business opportunities, and delivering customized advertising solutions to meet marketing objectives.
Real Estate
Responsibilities
Identify and prospect potential advertisers, including local businesses, and regional brands that align with our target demographic and marketing objectives
Develop and execute strategic sales plans to acquire new business and expand our client base
Conduct thorough needs analysis with clients to understand their advertising goals, target audience, and budget requirements
Tailor advertising proposals and solutions that effectively showcase the value of advertising on our radio stations, TV stations and digital properties
Collaborate with clients to develop customized advertising solutions that leverage our unique offerings, including on-air spots, promotional events, digital platforms, and sponsorships
Negotiate advertising agreements and contracts with clients, ensuring terms and conditions are mutually beneficial and meet both parties' expectations
Build and maintain strong relationships with clients by providing exceptional customer service and ongoing support
Serve as the primary point of contact for client inquiries, feedback, and campaign updates
Proactively address any issues or concerns to ensure client satisfaction
Keep abreast of industry trends, market developments, and competitor activities within the advertising and sports media landscape
Use this knowledge to identify emerging opportunities and position our station as a preferred advertising partner
Qualification
Required
Proven track record of success in advertising sales, preferably in the radio broadcasting or media industry
Strong understanding of advertising principles, media planning, and sales techniques
Excellent communication, presentation, and negotiation skills
Ability to build and maintain relationships with clients and internal stakeholders
Results-driven with a focus on meeting and exceeding sales targets
Benefits
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Company
CBC Real Estate
CBC Real Estate (CBC), a division of Capitol Broadcasting Company, is a leading developer, owner, and operator of historic and mixed-use properties across North and South Carolina.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase