Yakima Chief Hops · 2 weeks ago
Director of Global Marketing
Yakima, WA
Full-time
Onsite
Director/Executive
$115K/yr - $150K/yr
8+ years expYakima Chief Hops is seeking a Director of Global Marketing to define and elevate their global brand presence. This role involves developing and executing marketing strategies that align with business objectives while collaborating across the organization to ensure long-term commercial success.
AgricultureInformation TechnologySoftware
Responsibilities
Owns and executes a global multi-year marketing strategy
Manages the global marketing budget and prioritizes high-impact initiatives
Oversees market segmentation, global relevance, and competitive positioning
Final authority on brand, visual identity, and global messaging
Ensures globally focused, locally relevant marketing across regions
Oversees creative, content, copywriting, and digital expression
Co-owns global revenue targets for digital channels with Senior Manager
Ensures brand and customer experience show up cohesively online
Leverages CRM and data for customer acquisition and retention
Aligns technical brewing trials, consumer research, education, and product insights
Partners with R&D and YCR on product storytelling and positioning
Stewards external sustainability and ESG messaging
Aligns commercial storytelling with CSR priorities
Oversees tiered global events, Hop & Brew School, activations, and experiences
Ensures presence at events supports brand, commercial strategy, and customer value
Leads a global team across creative, digital, technical, events, and global support
Fosters a culture of collaboration, innovation, accountability, and craft passion
Acts as an enterprise leader who influences beyond marketing
Maintain sanitary and safe work environment and follow safety requirements
May actively participate on company’s Safety Committee
Ensure that company safety policies as well as federal, state and local safety and environmental regulations are observed
Must have a complete understanding of company’s policies, SOPs, QPs, EPs, HACCP and cGMP that pertain to their department to ensure quality, safety, efficiency and sustainability
Must adhere to all company policies
Examine documents, materials, and products and monitor work processes to assess completeness, accuracy and conformance to standards and specifications
Follow all SOPs in a given area
Perform all other duties as assigned by Manager and/or designee
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field required; advanced degree preferred
8–12 years of progressive marketing experience, including senior-level leadership responsibility
Demonstrated experience developing and executing global or multi-region marketing strategies aligned with enterprise business objectives
Proven ownership of brand strategy, positioning, visual identity, and storytelling across digital and physical channels
Experience managing marketing budgets, prioritizing initiatives, and measuring impact against business outcomes
Working knowledge of digital marketing, digital commerce, CRM platforms, and customer data to support acquisition and retention
Ability to translate technical, product, or R&D-driven information into compelling, customer-focused messaging
Experience partnering cross-functionally with Sales, Operations, R&D, Technology, and executive leadership
Demonstrated success leading, developing, and retaining high-performing teams, including remote or globally distributed teams
Strong executive presence, communication skills, and ability to represent the organization with customers and industry partners
Strategic, collaborative, and adaptable leadership style with comfort operating in a global, matrixed environment
Ability to understand and comply with company policies, safety standards, and applicable regulatory requirements
Ability to understand, follow, and enforce company policies, SOPs, safety standards, and regulatory requirements, including HACCP and cGMP as applicable
Willingness to support and participate in safety initiatives and maintain a safe, compliant, and sustainable work environment
Preferred
Advanced degree preferred
Benefits
Medical, Dental, & Vision insurance
Health Savings Account (HSA)
Flexible Savings Account (FSA)
Company Paid Life & AD&D, Voluntary Life And AD&D Insurance
Employee Assistance Program (EAP) - Lifeworks
Calm for Work
401(k) retirement plan with 6% & Roth option
Education Tuition Assistance Program
10 Recognized Holidays
50 hours of personal/sick time pro-rated based upon hire date
110 hours accrued Vacation
Competitive Wages
Performance Incentive Bonus opportunities
Wellness Benefit
Employee Giveback Program
Individual Development Programs
Youth Donation Program
Continuing Education Programs
Bring your Pet to Work Program (applies to admin positions only)
Pet Insurance
And much more…
Company
Yakima Chief Hops
As a 100% grower-owned network of family hop farms, Yakima Chief Hops is uniquely positioned to establish strong relationships between the growers who supply our super-premium hops and the innovative brewing customers who utilize our products in their beer.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Hopkins
Chief Executive Officer
Martin Ehrich
Interim Chief Financial Officer
Company data provided by crunchbase