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Deschutes Brewery · 2 days ago

Brand Manager- PartyBomb

Bend, OR

Full-time

Onsite

Mid Level

$70K/yr - $90K/yr

3+ years exp

Deschutes Brewery, founded in 1988, is the 6th largest independent craft brewery in the United States, known for its innovation and quality. They are seeking a Brand Manager for PartyBomb to lead brand strategy, community engagement, and marketing initiatives that enhance the brand's presence and consumer connection.

BrewingFood and Beverage

Responsibilities

Serve as the lead Brand Ambassador - spreading the stoke and bringing the party to both customers and teammates

Plan and execute events that bring PartyBomb to life - from samplings and pop-ups to sponsored activations. Develop and oversee our brand ambassador programs, ensuring consistent energy, execution, and engagement

Translate brand strategy, positioning, and insights into smart, creative marketing plans that drive awareness, trial, and loyalty

Manage media plan execution, website content, and email/text marketing to keep our digital presence vibrant and effective

Lead breakthrough consumer programs that connect across channels - ensuring strategies come to life through seamless, integrated execution

Collaborate with the innovation team, VP Marketing, and CEO to develop new flavors, packaging, and portfolio strategies informed by a constant consumer feedback loop

Work with the creative team and external partners to design standout merchandise, swag, and point-of-sale that amplify the brand experience

Build and activate trade marketing programs to drive distribution, volume, and visibility across markets

Partner with local teams on market-specific programming, distributor training, and event activations that make PartyBomb shine at retail and beyond

Manage budgets and performance reporting to measure impact and optimize investments

Stay tapped into culture and consumer trends - acting as the brand's eyes, ears, and voice to keep PartyBomb connected to what's next

Lead PR, influencer, and partnership strategies to grow awareness and brand love

Collaborate cross-functionally (sales, design, PR, digital, finance, etc.) to deliver cohesive and high-impact brand plans

Translate strategy into compelling storytelling - from creative briefs to launch events - that inspire both internal teams and external partners

Travel to key markets to support product launches, events, and activations that bring the brand to life in real time

Perform other duties as assigned

Qualification

Brand ManagementEvent PlanningSocial Media MarketingCreative StrategyConsumer InsightsPublic RelationsBudget ManagementCollaborationStorytellingLeadership

Required

BA/BS in business, marketing, communications or related field

3+ years of progressive brand management experience

Highly motivated self-starter with strong organizational and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm

Ability to think creatively and strategically, with a proactive approach to problem solving

Passion for social media and a deep understanding of various social media platforms, their features and their audiences

Comfort and charisma on camera, fluent in TikTok and IG

Excited and ready to build something from the ground up