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Heartland Home Services · 1 day ago

Website Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

Heartland Home Services is a company focused on providing home services, and they are seeking a Website Strategist to manage website updates and develop SEO strategies. The role involves overseeing website performance, collaborating with marketing teams, and optimizing conversion rates to enhance user engagement and drive sales.

Building MaintenanceConstructionConsumerHeating Ventilation and Air Conditioning (HVAC)

Responsibilities

Manage ongoing website updates, design changes, and content edits using WordPress

Coordinate with designers or developers for larger updates and technical fixes

Ensure site usability, speed, and mobile responsiveness remain optimal

Develop and execute on-page and off-page SEO strategies to improve organic visibility

Conduct keyword research, optimize metadata, and create SEO-focused content briefs

Monitor site health and rankings using tools like Google Search Console and Ahrefs

Set up and maintain analytics dashboards (Google Analytics, GA4, Tag Manager, etc.)

Track key performance indicators (traffic, engagement, conversions)

Generate monthly performance reports and provide actionable insights

Analyze user behavior through heatmaps, session recordings, and A/B testing

Recommend and implement UX/UI improvements that increase conversion rates

Test landing page layouts, CTAs, and messaging to improve lead generation and sales

Partner with marketing teams to align website initiatives with broader campaign goals

Stay updated on digital trends, SEO algorithm changes, and analytics best practices

Provide strategic input on web content, structure, and user journey improvements

Qualification

WordPressGoogle Analytics (GA4)SEO principlesConversion optimization tacticsAhrefsGoogle Tag ManagerData-driven decision-makingHTML/CSSPaid search knowledgeContent marketing strategiesCommunicationAttention to detailCreative problem-solving