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Three Pillars Recruiting · 5 days ago

Content Lead / Brand Storyteller - Global Engineering Team Engine for Tech Companies

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Three Pillars Recruiting is seeking a Content Lead / Brand Storyteller to collaborate with the CEO in creating a content system that transforms company expertise into engaging stories. The role involves hands-on content creation, strategy building, and supporting the founder's YouTube channel to enhance brand storytelling and relationship building.

AdvertisingAdvertising PlatformsDigital MediaInternetRecruiting

Hiring Manager

Amanda Siegelman

Responsibilities

Write conversational LinkedIn posts for founder & US sales reps

Script short-form videos and interview questions

Extract gold from monthly interviews with CTO, sales reps, customer success team

Turn sales call transcripts into engaging content

Support founder's YouTube channel (BTS of growing a business)

Build a simple, sustainable content system based on staff interviews & client call transcripts

Define brand pillars: Hiring | Team Building | Employee Experience | Future of Work | AI Tools

Reverse engineer content from buyer pain points

Oversee organic and boosted social strategy

Help launch founder YouTube channel (January 2025)

Ask compelling questions on camera during 'day in the life' shoots

Extract stories about business mistakes, lessons learned, vulnerable moments

Think: vlog-style entrepreneurship content, not business theory

Write like you talk - conversational, scannable, digestible

Create intrigue gaps that make people click 'see more'

Give away playbooks, tactics, and real insights for free

Use short lines, short paragraphs, white space

Ask: 'Would a real person say this over coffee?'

Hook with a recognizable situation (WIIFM - What's in it for me?)

Validate the pain/challenge

Share what worked (actionable, stealable)

Make it easy to steal for their team

Access sales call transcripts/recordings

Use AI to pull patterns and observations

Conduct monthly interviews with key team members

Pre-brief with 3-5 questions 24 hours before interviews

Turn insights into LinkedIn posts, video scripts, articles

Qualification

Modern internet writingContent strategyB2B content experienceJournalism backgroundBuyer psychologyOrganized & systems-orientedCreative thinkerPassionate about storytelling