Apply on Employer Site

GBG Plc · 2 days ago

Demand Generation Manager (3936)

New York, NY

Full-time

Hybrid

Mid Level

GBG Plc is focused on enabling safe and rewarding digital lives for genuine people everywhere. The Demand Generation Manager will be responsible for planning, delivering, and optimizing impactful campaigns that create pipeline and revenue globally, with a particular emphasis on the US region.

AnalyticsComputerData IntegrationFraud DetectionInformation ServicesInformation TechnologyMachine LearningSecuritySoftware

Responsibilities

Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG's core audience segments, including both existing customers and new business

Proactively identify opportunities for growth and brainstorm creative campaign activations

Build webinars, email campaigns, lead nurturing programs, and more

Continuously test and learn best practices for demand generation tactics, and identify opportunities for improvement

Measure and report on campaign performance and contribution to pipeline, and work with sales to ensure closed loop follow up with every good lead