Evenflo Company, Inc. · 1 day ago
Digital Shelf and DTC Marketplace Manager
United States
Full-time
Remote
Mid LevelEvenflo Company, Inc. is looking for a Digital Shelf & DTC Marketplace Manager who will be responsible for managing digital shelf needs for retail outlets and the Direct-to-Consumer Marketplace. This role involves coordinating new product introductions, managing digital assets, and ensuring marketplace readiness for product launches.
Manufacturing
Responsibilities
Central hub for New Product Tracker, alignment of the commercial needs with the product development team, and partnership with Creative Operations on the creative schedule and milestone deliverable dates
Secure approvals and upload approved assets to Salsify (PIM) and directly to select retail and digital channels
Responsible for the entire digital deliverable lists for all retail partners, which includes Product detail pages, working closely with marketing on the total deliverable list for each product campaign, and coordination with retailers on specifications and timing needs
Serve as the central “voice of truth” for retailer activation needs—vetting what’s requested vs. what is strategically necessary and aligning cross-functional teams (Marketing, Sales, Creative, Product)
Lead the Go-To-Market review cycles and use tools like Clarity, Salsify, retailer portals, and Vizit to analyze asset effectiveness and recommend optimizations
Liaison to identify regional specific needs and properly communicate marketing calendar to the international BU
Manage the daily operational needs of selling DTC on Amazon Marketplace and Walmart Marketplace, including listing creation and updates, variation setups, pricing updates, and inventory coordination with Operations/Supply
Monitoring buy box eligibility, listing errors, suppression issues, and compliance flags
Partner with internal teams to support expansion into new online marketplaces
Ensure all marketplace product pages are: Optimized for conversion and search, Designed well, accurate, and visually aligned with brand standards, Consistently monitored for broken content, suppression, missing images, and SEO opportunities
Upload and maintain A+ Content, product images, brand store updates, and enhanced content using marketplace tools and Salsify
Track and analyze marketplace content performance (CTR, conversion rate, organic ranking, etc.)
Work cross-functionally (Marketing, Ecommerce, Creative, Ops) to ensure marketplace readiness for new product introductions
Qualification
Required
Experience in PIM management, Salsify is 100% required, including experience in major retailer digital asset portals (Amazon, Walmart, Target)
Proven experience in day-to-day tasks of supporting DTC marketplaces on Amazon and Walmart
Proficiency in Microsoft365 programs (Teams, Word, Excel, PowerPoint, etc)
Experience with project management tools like Asana
Self-starter who instinctively and consistently creates professional goals and then meets or exceeds them
Preferred
Understanding of e-commerce asset measurement tools like Vizit, Microsoft Clarity is a plus
Company
Evenflo Company, Inc.
The Evenflo Story For nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products: We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio.
Founded in 1920
501-1000 employees
H1B Sponsorship
Evenflo Company, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (2)
2022 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2014-06-06Acquired
Leadership Team
Dave Taylor
Chief Executive Officer
Robert Conley
Founder
Recent News
Evenflo Company, Inc.
2025-11-18
Evenflo Company, Inc.
2025-08-29
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