AIA Contract Documents · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
$80K/yr - $95K/yr
3+ years expAIA Contract Documents (ACD) is the industry standard for architecture and construction contracts, trusted for over 135 years. They are hiring a Lifecycle Marketing Manager to design, execute, and optimize lifecycle marketing programs across the full customer journey, leveraging HubSpot for automated, data-driven lifecycle programs.
ArchitectureConstructionDocument PreparationLegalSoftware
Responsibilities
Own lifecycle marketing programs across all key stages of the customer journey, including lead nurture, onboarding, product adoption, retention, upsell, renewal, and re-engagement
Design and execute inbound and outbound lifecycle campaigns aligned to customer behavior, engagement signals, product usage, and subscription milestones
Serve as the subject matter expert for HubSpot, including workflows, segmentation, lifecycle stages, lead scoring, automation logic, and reporting
Build and maintain automated lifecycle workflows that coordinate email, SMS, and other channel touchpoints within HubSpot
Implement personalization and targeting logic based on lifecycle stage, persona, behavior, and engagement history
Define lifecycle communication strategies that balance engagement, conversion, and customer experience through thoughtful cadence and frequency management
Maintain strong database health by ensuring segmentation accuracy, contact hygiene, opt-in compliance, suppression logic, and adherence to deliverability best practices
Define and track lifecycle KPIs, including engagement rates, activation, conversion, churn, expansion, and lifetime value
Maintain lifecycle performance dashboards and translate insights into program improvements and prioritization decisions
Optimize lifecycle programs to directly support revenue outcomes, including e-commerce Sales, Subscription Upsell, retention, and subscription expansion
Execute and support webinar & event programs, including registration flows, reminder and follow-up campaigns, attendee segmentation, and post-webinar engagement workflows within HubSpot
Qualification
Required
Three to five years of experience in lifecycle marketing, marketing automation, or demand generation, preferably in an e-commerce or SaaS B2B environment
Experience with HubSpot, including workflows, automation, segmentation, lifecycle reporting, and campaign execution
Strong understanding of inbound and outbound lifecycle marketing best practices
Hands-on experience executing email marketing programs. Familiarity with SMS marketing is a plus
Experience managing communication cadence, segmentation, and database health at scale
Proven ability to test, optimize, and iterate lifecycle programs using data and experimentation
Strong analytical and detail-oriented mindset with comfort interpreting engagement, retention, and revenue metrics
Basic HTML and CSS knowledge for email troubleshooting or template customization
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred
Bonus experience supporting e-commerce or subscription-based products
Bonus familiarity with the architecture, engineering, and construction industry
Benefits
Competitive salary
Company-paid health insurance
Dental and vision insurance
401(k) with company match
Work-from-home stipend
Unlimited PTO
Company
AIA Contract Documents
AIA Contract Documents is a legal contract platform for the architecture, engineering, and construction sector.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
True Wind Capital Management
2025-07-08Acquired
2020-10-30Private Equity
Leadership Team
Chris Anderson
Chief Executive Officer
Chad Polich
Chief Financial Officer
Recent News
Mergers & Acquisitions
2025-10-19
AltAssets Private Equity News
2025-07-09
2025-07-09
Company data provided by crunchbase