Workday · 23 hours ago
Head of Growth Marketing - Adaptive Planning
USA, CA, Pleasanton
Full-time
Hybrid
Director/Executive
12+ years expWorkday is a leading AI platform for managing people, money, and agents, and they are seeking a Head of Growth Marketing to lead global demand generation and pipeline growth for the Adaptive business unit. This role will own the strategy and execution of growth marketing programs that drive high-quality pipeline, accelerate new logo pipeline and revenue, and improve funnel efficiency across global markets.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
Responsibilities
Lead the end-to-end growth marketing strategy for Adaptive Planning, with accountability for pipeline creation, ACV contribution, and customer expansion programs
Own planning, execution, and optimization of full-funnel growth programs across digital, paid media, ABM, lifecycle, and partner channels
Partner with Sales, RevOps, and Marketing Ops to align on ICPs, segmentation, account prioritization, and pipeline targets
Drive a culture of experimentation and continuous optimization to improve conversion rates, CAC, and funnel velocity
Work with Marketing Operations to develop and maintain KPIs, dashboards, and operating rhythms to measure and report on performance, attribution, and RO
Lead lifecycle marketing strategy and execution, designing integrated nurture, engagement, and expansion programs that improve conversion, velocity, and pipeline quality across the buyer journey
Oversee field marketing programs in partnership with regional sales leaders, ensuring consistent execution of growth plays while enabling local relevance and flexibility
Align lifecycle, digital, and field efforts into a single, coordinated growth motion, rather than disconnected programs
Build, develop, and lead a high-performing, entrepreneurial growth marketing team
Qualification
Required
12+ years of B2B SaaS marketing experience, with deep expertise in growth marketing and demand generation - ideally at both enterprise SaaS & startup organizations
Proven experience owning pipeline and revenue outcomes in an enterprise or upper mid-market environment
Strong perspective on modern marketing technology platforms, including how and where to leverage AI tooling to scale team productivity and output
An understanding of how to connect digital, nurture, and in-market execution into a unified motion to support business objectives
Cross-channel expertise and experiencing driving omnichannel campaigns, leveraging email, social, paid media, content syndication, events, OOH, display, and more
Experience building, leading, and scaling high-performing marketing teams
Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization
Thorough understanding of digital channels, including but not limited to, paid and organic search (including LLMs), paid social, email, web, and more, as well as conversion rate optimization strategies and tactics
Experience partnering closely with Sales, RevOps, and Product Marketing teams
Comfort managing up and reporting out to senior executives outside of Marketing
Preferred
Familiarity with multi-product or platform organizations
Experience operating within a matrixed or global organizations, where aligning with diverse sets of stakeholders is the norm
Comfort in ambiguity, with a proven ability to continuously pressure-test assumptions, and always look for ways to improve conversion, efficiency, and impact
Perspective on the best ways to partner with inbound and outbound SDRs teams to maximize impact and scale
Ability to balance strategic thinking with hands-on execution, leading teams with clarity, accountability, and momentum
Benefits
Workday Bonus Plan
Annual refresh stock grants
Company
Workday
Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
10001+ employees
H1B Sponsorship
Workday has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)
Funding
Current Stage
Public CompanyTotal Funding
$2.23BKey Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M
Leadership Team
Aneel Bhusri
CEO and Co-Founder
Peter Bailis
Chief Technology Officer
Recent News
EIN Presswire
2026-01-07
Company data provided by crunchbase