Smartcat · 1 day ago
Digital Marketing Manager
United States
Full-time
Remote
Mid, Senior LevelSmartcat is building the future of work by integrating human expertise with digital teammates to enhance productivity for leading enterprises. The Digital Marketing Manager will own and optimize the digital funnel, focusing on improving conversion rates and efficiency through data-driven experimentation and collaboration with various teams.
Information TechnologySoftware
Responsibilities
Own conversion optimization across the full digital funnel (visitor → lead → MQL → SQL → customer)
Design and execute A/B and multivariate tests across website, landing pages, forms, CTAs, email, and in-product touchpoints
Improve funnel velocity and conversion rates at each stage
Partner with Demand Generation, SDR, and Customer Marketing teams to align digital experiences with revenue goals
Identify friction points in the funnel and prioritize experiments to remove them
Manage experimentation roadmap, testing cadence, and learnings repository
Own reporting and insights on funnel performance, conversion rates, and impact on pipeline and revenue
Qualification
Required
Led conversion rate optimization and experimentation in a B2B or SaaS environment
Delivered measurable improvements in funnel conversion and efficiency
Designed and executed A/B tests across digital channels
Partnered cross-functionally to improve lead and customer experiences
Used data, analytics, and insights to guide decision-making
Built structured experimentation programs that scaled over time
Company
Smartcat
Smartcat is an all-in-one platform connecting businesses and translators into a continuous translation delivery loop.
Founded in 2016
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$71.92MKey Investors
Left Lane CapitalMatrixAltaIR Capital
2024-09-10Series C· $43M
2020-09-23Series B· $14.64M
2018-06-13Series A· $6.98M
Leadership Team
Ivan Smolnikov
CEO & founder
Recent News
The Motley Fool
2025-09-17
Company data provided by crunchbase