Warner Bros. Games · 15 hours ago
Manager, Market Intelligence & Insights
Burbank, CA
Full-time
Onsite
Mid, Senior Level
$103K/yr - $190K/yr
4+ years expWarner Bros. Games is a leader in the games industry, creating beloved characters and franchises. The Manager, Market Intelligence & Insights will lead the development of measurement strategies to optimize marketing performance, focusing particularly on mobile titles and providing actionable insights to inform campaign decisions.
Digital EntertainmentPC Games
Responsibilities
Manager analysts focused on measuring performance across mobile and console/PC titles, spanning paid media and UA, CRM, brand, O&O, .live streaming, community, and social channels
Develop cross-channel measurement frameworks and benchmarks tailored to mobile dynamics (CPI, ROAS, LTV curves, player re-engagement, etc.)
Translate complex performance data into actionable campaign insights — helping teams decide where to invest, what to pause, and how to optimize
Define needs to evolve data platforms and reporting systems that integrate data across ad networks, creative performance, CRM, MMPs, store analytics, CDPs, and in-game telemetry
Develop a unified understanding of player behavior across the full marketing funnel — from first touch through install, activation, monetization, and retention
Define and refine player signal frameworks, identifying which behaviors (e.g., social and community engagement, live streaming, early session depth, engagement loops, monetization actions) predict long-term value
Partner with Brand Marketing, Franchise Planning and Studios to ensure insights inform GTM and post-launch performance
Work closely with media teams and external partners to evaluate the effectiveness of creative, placements, and bidding strategies across UA platforms (Meta, Google, Unity, TikTok, etc.)
Intimately understand how the ad platform and networks algorithm or bidding platforms work to brief Central Tech, media buying, creative teams and studios on optimization
Qualification
Required
4–7 years of experience in marketing analytics, performance measurement, or business intelligence—preferably in gaming, entertainment, or tech
Strong understanding of mobile marketing, ad networks, attribution models, and UA optimization strategies
Proficiency in analyzing marketing metrics (ROAS, LTV, CPI, CTR, retention curves) and connecting them to campaign and product outcomes
Experience working with data platforms and tools (e.g. MMPs, CDPs, store analytics, in-game telemetry)
Ability to synthesize complex data into clear, actionable insights for cross-functional stakeholders
Strong communication skills and comfort presenting findings to marketing, studio, and media teams
Passion for games and player-first storytelling
Preferred
Passion for gaming and deep familiarity with industry trends and player communities
Experience with SQL, Python, or other data tools for analysis and automation
Familiarity with media buying platforms (Meta, Google, Unity, TikTok) and creative performance evaluation
Background in mobile-first publishing environments
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time and vacation
Company
Warner Bros. Games
Applicants – please be advised that all email correspondence by official Warner Bros.
Founded in 1993Burbank, California, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matt Howell
Executive Director, Analytics
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Company data provided by crunchbase