PNC · 2 weeks ago
AI Search Strategy Lead (AEO / GEO)
Pittsburgh, PA
Full-time
Onsite
Mid, Senior Level
$65K/yr - $161K/yr
5+ years expPNC is a financial institution focused on delivering the best experience for its customers, and they are seeking an AI Search Strategy Lead within their Marketing organization. This role will bridge traditional SEO principles with the new frontier of generative AI, ensuring PNC's financial expertise is accurately represented in AI-generated responses.
BankingFinanceFinancial Services
No H1B
Responsibilities
Optimize AI-Driven Product Recommendations
Competitive Intelligence & Differentiation
Data Quality & Regulatory Compliance
Cross-Functional Strategic Alignment
Qualification
Required
5+ years of experience in technical and content SEO
Deep understanding of how LLMs operate, source information, and hallucinate
Ability to translate technical knowledge into actionable marketing strategies
Experience with enterprise-grade data and analytics platforms
Proficiency in Google Analytics or Adobe Analytics
Mastery of Google Search Console
Deep experience with SEO intelligence platforms such as Conductor, Ahrefs, Semrush, and BrightEdge
Ability to analyze and optimize financial product recommendations by AI agents
Experience in ensuring data quality and regulatory compliance in models used for risk assessment and product personalization
Ability to collaborate closely with product, marketing, and compliance teams
Ability to educate content creators on how to write for machines as well as humans
Ability to advocate for technical changes that improve entity authority within the Knowledge Graph
Ability to monitor competitor offerings and AI capabilities
Ability to conceptualize, develop and continuously optimize analytical solutions for business leadership
Ability to analyze results and make recommendations for key business partners and senior management
Preferred
Conceptual understanding of Retrieval-Augmented Generation (RAG), vector search, and tokenization
Familiarity with new technology platforms like Profound and Athena
Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Benefits
Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level and years of service
Company
PNC
PNC is a financial service company providing bank deposits products and services to its community.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1975-11-17IPO
Leadership Team
Keith Hayes
SVP, PNC Aviation Finance
M
Michael Gaber
Senior Vice President - Originations
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