Atlantic Group ยท 19 hours ago
Social Media Manager (Content & Strategy)
Durham, NC
Full-time
Onsite
Entry, Mid Level
$55K/yr - $90K/yr
2+ years expAtlantic Group is a company seeking a Social Media Manager (Content & Strategy) to drive content-led growth. The role involves managing social media platforms, creating engaging content, and collaborating with various teams to enhance brand engagement and retention.
B2BHuman ResourcesStaffing Agency
Responsibilities
Content Strategy & Planning: Manage the social calendar across TikTok, Instagram, and YouTube, aligning brand storytelling with trends and product launches
Content Creation: Film, edit, and produce short-form video content using tools like CapCut, InShot, and Canva
Community Engagement: Respond to DMs and comments, escalate customer issues, and maintain a consistent brand voice
Trend Integration: Monitor platform trends and creator culture to keep content fresh, relevant, and engaging
Cross-Functional Collaboration: Partner with marketing, CX, and creative teams to support campaigns, launches, and retention efforts
Performance Optimization: Track content performance, analyze KPIs, and adjust strategy based on weekly insights
Qualification
Required
2-4+ years of social media experience with a DTC or CPG brand, with a proven track record of driving content-led growth
Proficient in short-form video production using CapCut, InShot, or Canva
Strong understanding of the social media landscape, performance marketing, and how organic content drives the eCommerce funnel
Creative and self-starter with strong storytelling, on-camera, and writing skills
Collaborative, agile, and detail-oriented
Preferred
Bachelor's degree in Marketing, Communications, Media, or a related field preferred
Familiarity in social media reporting tools preferred
Familiarity with community management, working with customer experience (CX) teams, social boosting, and A/B testing for optimization preferred
Company
Atlantic Group
Atlantic Group, founded in 2006, is an industry leader in executive and professional search & staffing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Ricco
Founding Partner
Recent News
Company data provided by crunchbase