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Fortidia · 1 day ago

Content Specialist

Lakewood, CO

Full-time

Onsite

Entry, Mid Level

$55K/yr - $65K/yr

2+ years exp

Fortidia is a global team of innovators based in Lakewood, Colorado, passionate about helping others realize their entrepreneurial dreams. The Content Specialist will be responsible for writing creative copy for marketing campaigns, optimizing content for SEO, and ensuring brand consistency across all marketing channels.

Information TechnologyInternetSoftware

Hiring Manager

Alex Gfeller

Responsibilities

Develop and implement content strategies to support marketing goals

Write clear and error-free content for a wide variety of marketing needs

Bring your 2+ years of experience in crafting creative copy for multi-channel marketing campaigns to write copy for email campaigns, social media posts, landing pages, blogs, direct mailers, printed marketing collateral, signage, and more

Work with the digital marketing team to identify key search terms and write optimized copy for the website, blog, and other digital channels

Demonstrate your experience in content ideation and research to develop content to support brand awareness, engagement, and trust-building efforts

Collaborate with product and marketing managers to shape the value propositions and descriptions for new products in a compelling, customer-centric format; create copy for product launches and go-to-market campaigns

Utilize your copywriting expertise to write voiceover scripts for videos

Copyedit work delivered by third-party agencies or internal team members, ensuring copy is free of errors and aligns with the brand’s style and voice

Analyze marketing data to provide actionable insights and contribute to strategic planning and recommendations

Occasionally create copy for franchisee marketing materials

Occasionally support other departments with creative copywriting needs

Use your creative background to write in and maintain a consistent brand voice across all channels

Support franchisees by developing training materials on copywriting for marketing

Perform other duties as assigned

Qualification

Content creationCopywritingSEO writingMarketing strategiesProject managementGoogle SuiteMicrosoft Office SuiteAdobe Creative SuiteWrikeAsana

Required

Must have a bachelor's degree in marketing, advertising, communications, journalism, English, or a related field

2+ years of experience in content creation, with a focus on copywriting

Track record of success creating compelling short- and long-form copy for online and offline channels

Experience conducting research to support content development

Advanced understanding of marketing strategies and tactics; ability to clearly explain marketing-related topics to a novice audience

Ability to quickly and accurately translate technical information into engaging content

Ability to support two (up to three) brands simultaneously, adapting voice, tone, and style accordingly for each brand

Exceptional project management skills; ability to work independently, perform multiple assignments, and meet deadlines in a fast-paced environment

Preferred

Experience working with Google Suite, Microsoft Office Suite, Adobe Creative Suite, and project management tools such as Wrike and Asana is beneficial

Experience writing for SEO is a plus

Benefits

Medical

Dental

Vision

PTO

401(k) Match

Life Insurance

Short-term and Long-Term Disability

Pet Insurance

Completely free Employee Assistance Program

Flexible start times

Half-day Fridays during the summer and winter months

Company

Fortidia

Fortidia, formerly known as MBE Worldwide, is a leading global Commerce Enablement Platform that empowers SMBs and consumers to achieve their ambitious goals.

Founded in 1992

Milan, Lombardia, ITA

1001-5000 employees