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Zepp Health · 1 day ago

Loyalty and Retention Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Zepp Health is a company focused on sports and fitness wearables, seeking a Loyalty and Retention Manager to develop and execute retention strategies for their North American business. The role involves managing email and customer engagement programs to enhance customer loyalty and drive conversions through data analysis and innovative marketing strategies.

Consumer ElectronicsSoftwareSportsWearables

Responsibilities

Own strategy and execution of email and related retention and loyalty programs

Develop and execute retention strategy across the full customer journey

Collaborate with marketing teams to improve email collection at in-person sporting events and on DTC webpage

Introduce additional innovations to collect qualified emails

Use Klaviyo to test subject lines, content and offers, and develop customer engagement programs

Develop a data driven segmentation strategy dividing email audiences

Monitor competitors and industry trends to impact reactivation programs

Qualification

KlaviyoCRM marketingCustomer segmentationData analyticsRetention strategySelf-directedPassion for fitnessCommunication skills

Required

5+ years of experience in CRM, retention marketing, or email based lifecycle marketing, within a DTC ecommerce environment

Expert-level proficiency with Klaviyo, including segmentation, automation flows, A/B testing, deliverability optimization, and reporting

A test-and-learn mindset, continually optimizing based on experiments, insights, and performance

Excellent communication skills and a talent for crafting clear, concise, messaging and summaries

Strong understanding of customer segmentation strategy, including onboarding, post-purchase flows, win-back campaigns, and churn prevention

Proven ability to own retention and reactivation strategy end-to-end, from concept to execution to analytics

Deep comfort working and interpreting data analytics, customer behavior insights, and performance dashboards to guide decisions

Demonstrated ability to build personalization strategies using dynamic content, behavioral triggers, and advanced segmentation

Passion for fitness, sports, and wearable technology, for an understanding of what motivates users to maintain healthier lifestyles

Self-directed, proactive, and comfortable operating with high autonomy in a fast-paced growth environment

Benefits

Competitive salary

Vacation day

Sick day

Health insurance

Vision insurance

Dental insurance

Life insurance

401K & Matching

Year-end Bonus pay

Other Benefits

Company

Zepp Health

At Zepp Health (NYSE: ZEPP), we're on a mission to empower individuals to lead their healthiest lives by optimizing their wellness journeys with intelligent wellness tools.

Founded in 2010

San Jose, California, USA

501-1000 employees