Mainstay Technologies · 1 day ago
Demand Generation Manager
Manchester, NH
Full-time
Hybrid
Mid, Senior Level
4+ years expMainstay Technologies is a provider of IT and Information Security services to small and medium-sized businesses. The Demand Generation Manager is responsible for generating qualified pipeline through effective demand programs, managing the marketing plan and budget, and collaborating with sales to optimize lead quality and conversion rates.
Information TechnologyInternetSoftware
Responsibilities
Lead day to day program cadence (weekly check-ins, 7–14day lookahead), set clear channel goals/KPIs, and coach contributors (Content Marketing Manager, Business Development, agencies) on offers, audiences, and messaging
Provide feedback loops on lead quality with Business Development; facilitate enablement sessions and maintain a living “approved claims” library
Uphold standards for briefs, creative reviews, landing page QA, and on time asset delivery
Own the quarterly campaign plan and budget: set channel mix/targets, launch and optimize SEO/SEM & LinkedIn, and run the webinar/field event calendar; reallocate spend to top performing sources
Enforce measurement hygiene (UTMs, campaign taxonomy, “How did you hear about us?”); partner with RevOps on dashboards and data QA
Manage funnel health and SLAs: monitor MQL→SQL, SQL→Opp, Opp→Win; drive speed tol ead, cadence adherence, and meeting set/show rates
Deliver the outcomes: MQL volume/quality by channel, SQL accept rate ≥35%, marketing sourced pipeline to plan, webinar/event conversion, and attribution completeness across active campaigns
Equip Sales with persona talk tracks, competitive notes, proposal inserts, calculators, and case proofs; join key discovery or late stage calls when needed
Align Mainstay’s offerings to each prospect’s needs, explicitly mapping value to vertical specific outcomes
Translate win/loss and discovery insights into message tests, content priorities, and next quarter program adjustments
Work with Director of Revenue Operations on governance, goals, and approvals; with on asset production and nurtures; with Rev Ops on ops logistics, UTMs, lists, and dashboards; with Business Development on follow up plays; and with Client Services on references/QBR proof
Coordinate partners for comarketing (webinars, field events, referral motions) and ensure partner sourced opportunities are tagged and reported
Qualification
Required
4–7+ years in B2B demand generation
record of hitting MQL→SQL quality targets
improving CAC/payback via testing
Hands on with HubSpot Marketing Hub/CRM
GA4/Search Console
LinkedIn Ads
Google Ads
webinar platforms (Zoom/GoTo)
Comfortable with UTMs/campaign taxonomy
assisted pipeline reporting
basic Looker/Excel
Clear, concise communicator who can write strong briefs
align Sales on messaging and proof
Data driven optimizer with test and learn rigor across channels, audiences, and landing pages
Systems thinker who enforces process (brief → measurement checklist → creative/automation)
drives cross functional alignment
High EQ, resilient under pressure, and able to manage ambiguity while shipping programs consistently
Prolonged periods working at a computer
Occasional lifting up to 15 lbs
Hybrid/remote role with periodic travel for New England events, field programs, partner sessions, or team offsites
Preferred
MSP, cybersecurity, SaaS, or IT services preferred
bonus for vertical marketing (Healthcare/Manufacturing/Legal)
SEO basics
Content Marketing Manager/HIPAA claims governance
shortform video/case workflows
Benefits
A flexible and fun work environment with events, lunch+ learns, ping pong, snacks, games, and books
3 weeks of PTO (4 weeks after 2 years) per year
A 2-week sabbatical at 5 years and a 5-week sabbatical at 10 years
Health, Dental, and Vision Insurance
Disability Insurance
Group and Supplemental Life Insurance
Paid Family Leave
401(k) with 3% match
Team Profit Sharing
Training program (including paid certifications, tuition reimbursement, and bonuses on achieving certs)
Paid Volunteer Time Off
Company
Mainstay Technologies
Mainstay Technologies is an IT company that provides website development and cloud hosting services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Barton
CEO / Founder
Recent News
NH Business Review
2025-04-12
Company data provided by crunchbase