Day One Agency · 1 day ago
VP, Creator & Cultural Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $190K/yr
8+ years expDay One Agency is a creative agency committed to bringing fresh thinking to their work. They are seeking a VP, Creator & Cultural Strategy to shape the future of creator marketing within the luxury and cultural landscape, guiding clients and internal teams on innovative influencer partnerships.
AdvertisingCommunications InfrastructureCorporate TrainingPublic Relations
No H1B
Responsibilities
Serve as a cultural and creative thought leader for both the agency and our clients — offering an informed POV on what’s shaping culture and how brands can authentically show up
Anticipate and identify emerging creator trends, platform innovations, and storytelling formats that are redefining the luxury space
Lead with creativity and curiosity, pushing boundaries through unexpected collaborations and cutting-edge social influencer activations
Be in the room from the start, shaping RFPs, campaign concepts, and creative strategy through insight-led creator thinking
Generate original, strategic, and forward-thinking ideas centered around social creators who bring cultural relevance and originality to the work
Partner closely with Creative, Strategy, and Account teams to integrate creator thinking into the core of every campaign concept
Build, maintain, and expand a best-in-class network of social creators, influencers, and cultural connectors across NYC, LA, and beyond
Have an instinctive pulse on who’s influential now and who’s next across luxury, fashion, beauty, lifestyle, and digital culture
Bring an existing rolodex of creators, tastemakers, and industry insiders, people you know personally and can call, text, or tap for collaboration at a moment’s notice
Effortlessly rattle off social creators who would be a perfect fit for a campaign or brand. You just know who’s right, what they bring, and why they’ll resonate
Curate diverse, fresh, and conversation-driving creator lists that elevate campaigns, push creative boundaries, and shape brand storytelling in unexpected ways
Act as a trusted advisor and cultural expert to senior clients, confidently presenting ideas, offering perspective, and pushing thinking forward
Lead client conversations with authority and creativity, inspiring confidence and excitement around creator strategy
Build long-term relationships with clients who trust your expertise and rely on your vision for what’s next
Be actively present with clients, in-office and in-person, fostering strong creative collaboration and partnership that drives innovation and connection
Represent Day One as a cultural leader, being present at key events, cultivating relationships, and helping shape the agency’s creative influence in the social creator space
Collaborate with leadership to evolve our creator and casting philosophy, tools, and approach
Qualification
Required
8–12 years of experience in influencer marketing, creator partnerships, or casting for luxury, fashion, beauty, or lifestyle brands
Demonstrated team player working among different departments including creative, earned media, and social
Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills
Proven expertise in building and leading innovative social creator campaigns (includes overseeing influencer strategy, negotiations, contracting, execution and measurement)
Strong track record of thinking through both tactics and the big picture across creative ideation, client leadership, and cultural relevance, articulating the why and how
A deep understanding of how to connect brands and creators in ways that feel authentic, elevated, and forward-thinking
Understanding of both major and emerging social platforms
Excellent written and verbal communication
Leadership and creative problem solving skills
Demonstrated passion for people, organization, and an excitement to collaborate in a fast-paced team environment
Expert knowledge of how paid, earned, and owned channels work together
Minimum of a Bachelor's Degree from accredited university
Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas
Preferred
A cultural authority with a deep understanding of luxury, creativity, and what's shaping modern influence
A creative visionary who thrives on ideation and loves connecting cultural dots through social creators
A natural connector with a vast network of influencers, tastemakers, and industry insiders
A luxury insider fluent in the aesthetics, values, and storytelling nuances of the high-end space
A confident communicator who can hold their own with clients and inspire internal teams
A trend forecaster with an intuitive sense of what's bubbling up next from TikTok to Tribeca
Benefits
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Paid Parental Leave
Commuter Benefits
Uber / Lyft Business Account
New Business Referral Bonus
Employee Referral Bonus
Company
Day One Agency
Day One Agency is a marketing and advertising agency specializes in Digital Strategy, Public Relations,Social Media Strategy, Story Telling.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Josh Rosenberg
Co-Founder & CEO
Brad Laney
Co-Founder & President
Recent News
2025-11-08
Sports Business Journal
2025-06-03
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