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Zimmerman Advertising · 17 hours ago

Paid Social Buyer

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Zimmerman Advertising is a rapidly growing company seeking a highly motivated Paid Social Buyer to join their team. The role involves executing paid social media campaigns, analyzing performance, and optimizing for client ROI while collaborating with various teams.

AdvertisingSocial Media

H1B Sponsor Likely

Hiring Manager

Valeria Beltran

Responsibilities

Owns the paid social buys across multiple social media platforms including campaign builds, activation, pacing according to plans, recommending mid-flight optimizations, executing optimizations, reporting and responding to ad hoc requests from their Sr. Director/client team

Work with client teams and senior members of the Paid Social team to analyze and provide recommendations for optimizations to ensure optimal performance and client ROI

Attend internal and client meetings, and clearly communicate complex topics and updates in a concise manner to both internal team members and to client teams

Work to ensure all campaign builds are QA’d prior to launching including being a QA’er for other team members

QA assets from client teams (Planning and Account services), including media plans, insertion orders and creative assets

Extract and deliver data driven insights, both qualitative and quantitative, for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term

File all insertion orders for campaigns and work with Planning teams to ensure accuracy

Monitor performance of campaigns daily and alert the team of any issues regarding delivery or performance

Work towards understanding the client's brand and business including industry trends and seasonality

Proactively monitor campaign activity for delivery, ad quality and performance

Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)

Demonstrate proficiencies across key social platforms with an understanding of each of their capabilities, strengths, and advantages in the social space

Perform A/B tests of creatives, audiences, copy etc., providing analysis of results, next steps and recommendations

QA the work of junior staff members providing actionable feedback

Participate in the mentoring and training of junior staff members

Contributes to department processes and POVs

Qualification

Paid Social MarketingAnalytical mindsetSocial media platformsCurrent paid social certificationsMS ExcelCommunicatorProblem-solving skillsAttention to detailTime management skillsWork independently

Required

Bachelor's degree in related field

3-5 years of performance-based, e-commerce preferred, Paid Social Marketing experience across Meta (Facebook and Instagram), Snapchat, TikTok, Pinterest, LinkedIn, and X

Understanding of the social media landscape and consumer behaviors in the space

Analytical mindset with strategic, critical thinking skills

Strong problem solver who can conceive and create creative solutions to challenges

Data-driven and results-oriented

Demonstrates a strong work ethic, time management skills and strong organizational skills

Able to be agile and deal with ambiguity

Excellent communicator, able to clearly explain complex topics in a concise manner to internal and client teams

Proficiency in MS Word, MS Excel, and MS PowerPoint

Excellent attention to detail

Excellent verbal, written and interpersonal communication skills

Ability to work independently and as part of a team

Self-aware and able to demonstrate accountability

Ability to manage multiple projects simultaneously while meeting deadlines

Ability to anticipate the needs of stakeholders

Preferred

Current paid social certifications (desired)

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)