Consultwebs - Digital Legal Marketing · 1 day ago
SEO Specialist
United States
Full-time
Remote
Mid, Senior Level
4+ years expConsultwebs is a digital marketing company focused on helping people find law firms online. They are seeking a skilled SEO Specialist to drive performance for legal industry clients, implementing advanced SEO strategies and collaborating with the SEO team to enhance processes.
ConsultingE-CommerceInternetInternet of ThingsRetail
Responsibilities
Own and implement SEO strategies across your assigned client accounts, including technical SEO, content optimization, and local SEO
Apply semantic search principles to improve topical authority, internal linking, and content architecture, especially for legally complex service areas
Build and maintain structured data (JSON-LD/Schema.org) across client sites, with a focus on entity relationships and visibility in AI-powered SERPs
Use your understanding of vector embeddings and semantic proximity to identify patterns, improve content clustering, and inform strategy
Leverage AI tools beyond basic prompting (e.g., OpenAI API, Claude, Gemini) to:
Extract entities and identify content gaps
Conduct AI-assisted audits and content scoring
Generate and QA briefs that support E-E-A-T, YMYL compliance, and legal search intent
Use platforms like Google Search Console, GA4, Screaming Frog, and others to monitor site health, surface issues, and drive improvements
Collaborate with SEO leadership to refine internal processes, build documentation and playbooks, and contribute to scalable team-wide solutions
Qualification
Required
4–6+ years of hands-on SEO experience, ideally within legal, healthcare, finance, or other regulated verticals
Proven ability to manage SEO campaigns end-to-end, from audit to implementation to performance analysis
Deep knowledge of Schema.org markup, semantic architecture, and structured data deployment at scale
Demonstrated experience using AI tools and APIs (e.g., OpenAI, Claude, Gemini) to support SEO workflows—not just for content generation, but for audits, classification, prompt chaining, and data-informed strategy
Understanding of vector embeddings, entity clustering, and contextual proximity, and how they inform modern search behavior and architecture
Strong technical SEO skills, including crawl optimization, indexation control, site performance, and internal linking logic
Excellent written and verbal communication skills; able to explain complex search concepts clearly to both internal teams and clients
Comfortable working cross-functionally with content teams, developers, and project leads
Preferred
Familiarity with AI-influenced SERPs such as Google SGE, Perplexity, and ChatGPT browsing
Experience building and interpreting SEO dashboards in Looker Studio or similar
Working knowledge of WordPress, including theme-level and plugin-level SEO implementation
Experience optimizing legal directory profiles and citations (e.g., Avvo, Findlaw, Martindale) to support local SEO and authority-building
Prior work in a legal marketing agency or with multi-location law firms
Company
Consultwebs - Digital Legal Marketing
Most law firms invest in advertising, but struggle to connect the spend to revenue growth.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase