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dentsu · 2 days ago

Senior Manager, Influencer Marketing

New York, United States

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $110K/yr

3+ years exp

Dentsu is a leading marketing agency, and they are seeking a Senior Manager for their Influencer Marketing team. This role involves overseeing client relationships, developing influencer strategies, and managing a team to drive successful marketing campaigns.

AdvertisingInformation ServicesMarketing

Responsibilities

Driving client relationships by serving as the primary day-to-day contact to fulfill their needs relating to influencer marketing opportunities

Supporting the Group Director, Influencer Marketing with the development of influencer strategies across multiple clients and categories

Owning the development and presentation of influencer strategies based on client needs and inputs

Assisting in forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses

Reviewing and developing creative angles and messaging shared with influencers to ensure a successful campaign

Managing one or more junior team members and ensuring their success by providing the tools and support they need to meet their goals

Acting as resource to build growth plans for your team

Developing contractual language to ensure protection of the company and our partners. Working with Dentsu Legal to settle contract amendments while ensuring on-time delivery of content under each agreement

Supporting your team with influencer negotiations and contracting with talent and their representatives

Making recommendations for campaign content and optimization throughout projects

Reviewing and approving influencer invoices and following a set process for invoice management

Ensuring compliance across the team with required client and FTC guidelines

Being responsible for overall quality control for all client-facing deliverables

Managing and presenting back progress against overall client revenue goals

Troubleshooting issues with processes and tools and suggesting ways to improve them

Proactively recommending opportunities to current clients in an effort to grow business with them organically

Building bridges between your team and colleagues across Dentsu to ensure our best work

Overseeing data analysis and interpreting results

Participating in new business pitches upon request

Qualification

Influencer marketing strategyInfluencer management platformsProject managementContract reviewBudget managementTeam managementEagerness to learnMicrosoft Office proficiencyCommunication skillsAttention to detail