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The Motley Fool · 1 day ago

Direct Response Marketer

United States

Full-time

Remote

New Grad, Entry Level

$100K/yr - $120K/yr

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Direct Response Marketer to inspire members and prospects to take action towards financial independence through effective marketing campaigns and compelling copy.

ConsultingFinancial ServicesMarketingNewsPublishing

Work & Life Balance

No H1B

Responsibilities

Developing Big Ideas for our marketing campaigns; working with the investment team on the strategy, and with the creative and product teams on the implementation

Generating fresh concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from first draft through launch-ready execution

Collaborating with designers and fellow copywriters to provide constructive feedback on all creative content before live testing

Testing new variations on control creative to keep it performing at maximum levels. Relentlessly

Proactively identifying opportunities throughout the funnel (email, ads, landing pages, order pages, upsells, etc.) and taking action to improve conversion and member experience

Researching individual stocks, macro-economic and country related themes, and consumer trends, and investor psychology

Using performance learnings and feedback loops to improve current and future campaigns

Contributing to the creative needs of multiple channels including Video Sales Letters, emails, display ads, text placements, landing pages, order pages, microsites... and others we haven’t thought of yet because you don’t work here yet

Qualification

Persuasive writingDirect response marketingResearch skillsData fluencyAI tools proficiencyCuriosityEmpathyPerformance-focusedCollaboration

Required

Evidence of persuasive writing ability—examples could include something shorter like email sales copy, or something longer like a long form sales letter

Comfortable using AI tools to accelerate and enhance copywriting

Ability to research and write about topics previously unknown

Empathetic understanding of what motivates people to act

Highly performance-focused with a love for winning and motivated by results

Data fluent with the ability to interpret performance signals and seek feedback

Proactively find opportunities rather than waiting for someone to point them out

Enjoy working as part of a team