SimpsonScarborough · 2 days ago
AVP, Marketing & Community
United States
Full-time
Remote
Senior Level, Lead/Staff
$130K/yr - $130K/yr
10+ years expSimpsonScarborough is a leader in the higher-ed marketing industry, operating a fully remote team dedicated to building enduring brands for colleges and universities. The Associate Vice President (AVP), Marketing & Community will lead B2B demand generation and community building efforts, ensuring alignment between marketing and sales while modernizing the marketing function through AI and automation.
ConsultingHigher EducationMarket ResearchMarketing
Responsibilities
Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough
Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment
Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution
Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals
Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand
Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority
Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes
Qualification
Required
10+ years of experience in marketing, branding, growth, or go-to-market leadership within higher education
3+ years leading and developing marketing teams across varied disciplines
A strong track record in B2B demand generation and pipeline-driven marketing
Proven ability to articulate compelling value propositions and differentiated positioning
Exceptional communication skills, strong emotional intelligence, and the ability to influence across functions and levels
Hands-on experience with AI-powered marketing tools and platforms
Experience speaking at industry conferences and events for senior-level audiences
A demonstrated voice as a thought leader, writer, and industry contributor
Bachelor's degree and/or equivalent practical experience will be treated equally
Benefits
Nationwide health coverage
Dental
Vision
Employer paid life insurance & short-term disability
Flexible time off (FTO)
Pet insurance
Identity and legal protection
Hospital indemnity
Additional life coverage
Critical illness and accident insurance
Paid parental leave
401(k) with employer contribution after waiting period
Flexible work model
A monthly stipend for remote working
Two (2) weeklong agency-wide refresh weeks (summer and winter office closures)
A day off for your birthday
Company
SimpsonScarborough
👋 Meet your new brand champions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase