Zendesk ยท 1 day ago
Group Manager, Field Marketing
Texas, United States
Full-time
Hybrid
Director/Executive
$152K/yr - $228K/yr
10+ years expZendesk is a company that powers billions of conversations with brands you know and love. As the Group Marketing Manager, you will lead and execute regional marketing initiatives to drive demand and customer engagement, managing a high-performing team to contribute to the company's growth and success.
Customer ServiceData ManagementEnterprise SoftwareSoftwareTechnical Support
Responsibilities
Develop a deep understanding of each segment including targets, sales priorities, account mix, vertical make-up and competitive landscape
Work cross-functionally with global and regional campaign marketing teams to ensure those campaigns land effectively within segments
Develop a regional marketing plans that are aligned with segment sales priorities and is focused on driving high quality pipeline and bookings growth
Leverage data-driven insights to optimize the marketing mix and continuously improve performance
Manage budget with excellence
Partner with and effectively manage key GTM stakeholders to meet business objectives across sales, partner, customer success and SDR organizations
Work with other field marketing leaders to deliver a unified regional marketing plan, while ensuring the needs of your segments are met
Work closely with performance marketing, email marketing, operations and other groups to ensure field marketing plans land successfully
Manage relationships with external agencies, vendors, and partners to support campaign execution and delivery
Lead and mentor a team of marketing professionals to execute regional campaigns with excellence
Drive accountability across your team to meet individual and group KPIs
Model for your team a customer-first approach and champion a culture of collaboration, creativity, and accountability
Track and analyze campaign performance metrics, including ROI, to inform data-driven decisions
Present insights, results, and recommendations to senior leadership and cross-functional stakeholders
Measure the effectiveness of marketing campaigns and adjust strategies as needed
Qualification
Required
10+ years of experience in marketing, with at least 5 years focused on campaigns, demand generation, or pipeline marketing
Strong leadership skills with experience managing high-performing teams
Exceptional communication and project management skills, with the ability to lead cross-functional initiatives
Experience with multi-channel marketing campaigns, including digital, events, paid media, and social media
Data-driven mindset with experience in campaign measurement, analytics, and reporting
Preferred
Experience in SaaS, B2B, or technology industries
Experience working in a global, matrixed organization
Expertise with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
Benefits
Bonus
Benefits
Related incentives
Company
Zendesk
Zendesk develops a customizable customer service platform for organizations.
5001-10000 employees
H1B Sponsorship
Zendesk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (69)
2023 (37)
2022 (92)
2021 (93)
2020 (44)
Funding
Current Stage
Public CompanyTotal Funding
$85.5MKey Investors
RedpointMatrixBenchmark
2022-11-22Private Equity
2022-06-24Acquired
2019-09-18Grant
Leadership Team
Mikkel Asger Svane
CEO and Co-Founder
Adrian McDermott
Chief Technology Officer
Recent News
Index Ventures
2026-01-06
Small Business Trends
2026-01-04
Small Business Trends
2025-12-25
Company data provided by crunchbase