Cornell University · 2 days ago
Public Relations and Development Director - Riverhead, NY
Cornell University is seeking a Public Relations and Development Director for its Cooperative Extension Association of Suffolk County. The role involves planning and implementing public awareness and media relations strategies, managing fundraising activities, and overseeing marketing goals for the Association.
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Responsibilities
Responsible for planning, coordinating and implementing the public awareness, media, and governmental relations for Cornell Cooperative Extension Association of Suffolk County
Ensure that all program areas of Cornell Cooperative Extension (CCE) and their subject matter, program impacts and human-interest stories are kept before the public, press, elected officials, and decision-makers in Suffolk County
Cultivating and sustaining active professional networks with local and regional media outlets, reporters, editors, producers, and public information officers
Demonstrate the ability to translate highly technical, scientific, and policy-oriented expertise into clear, engaging messaging that resonates with mainstream and diverse audiences
Responsible for creating marketing goals for the Association and implementing them in a timely manner through mass media, e-newsletters, Association websites and social media outlets
Supervising the Marketing Specialist and volunteers
Provide liaison between print and electronic media for CCE Educators and serving as marketing and communications consultant to staff
Responsible for specific fundraising development activities as pertains to the entire Association
Leading or coordinating fundraising for private donations, requiring familiarity with modern fundraising strategies such as donor cultivation, sponsorship development, special events, annual campaigns, targeted solicitations, and digital giving
Support or co-lead grant development efforts, including identifying external funding opportunities and contributing to proposal narratives, impact statements, communications plans, stakeholder and partner engagement methods, and dissemination strategies across multiple CCE divisions
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, Management, Journalism or related field. An associate degree in Marketing, Communications, or related field, plus two years transferable program/functional experience may substitute for a bachelor's degree
Demonstrated experience building and managing media relations, including established relationships with local press, producers, and reporters
Ability to meet regular travel requirements associated with this position. A valid NYS driver's license with the ability to drive and driving record acceptable for agency insurance coverage are required
Ability to meet acceptable background check requirements
Ability to work flexible hours which may include evenings and/or weekends, as appropriate
Ability to effectively direct, manage and coordinate the Association public affairs direction and efforts
Ability to effectively direct, manage and coordinate the Association financials including but not limited to fundraising and successful grant research, writing and management
Ability to work with diverse stakeholders
Computer proficiency with Microsoft Office suite, Constant Contact, Canva, client relations management database, internet software and social media platforms
Ability to communicate effectively
Ability to effectively participate in professional team efforts
Ability to effectively market the Association and regional events including through the use of social media
Preferred
Demonstrated experience communicating scientific or technical subject matter to public audiences (e.g., agriculture, marine science, nutrition, environmental issues, energy, climate)
Experience developing integrated communications campaigns that use both earned and paid media, digital content strategy, and measurable engagement outcomes
Demonstrated ability to plan and execute private fundraising initiatives, including donor cultivation and stewardship, sponsorship acquisition, event-based fundraising, direct appeals, and digital fundraising campaigns; ability to evaluate fundraising effectiveness using modern performance measures (e.g., cost-per-dollar-raised, donor retention, conversion rates, engagement metrics)
Strong writing portfolio including press releases, long-form storytelling, newsletters, donor communications, and web/digital content
Experience in crisis communications, public issue response, or reputation management
Familiarity with nonprofit development practices, donor stewardship, and fundraising performance metrics
Experience supervising staff or leading multi-stakeholder teams
Demonstrated ability to use analytics tools (e.g., Google Analytics, social media insights, email campaign dashboards) to guide strategy
Experience in government relations or communicating with elected officials and public agencies
Company
Cornell University
Cornell is a privately endowed research university and a partner of the State University of New York.
Funding
Current Stage
Late StageLeadership Team
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