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Zimmerman Advertising · 1 day ago

Media Planner, Automotive

Miami-FTL Area

Full-time

Onsite

Entry, Mid Level

2+ years exp

Zimmerman Advertising is seeking a Media Planner, Automotive to plan, negotiate, and execute digital media campaigns. This role involves maintaining strong relationships with media vendors and clients while overseeing the day-to-day planning and analysis of media strategies.

AdvertisingSocial Media

H1B Sponsor Likely

Hiring Manager

Valeria Beltran

Responsibilities

Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall Automotive client media plan. Plan digital media campaign strategy in tandem with the traditional media team

Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming

Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts

As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing, and controlling the day-to-day media planning development process, including coordination among assistants

Oversee and train assistant-level employees for the support-level work they perform and help guide their overall growth and development

As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to Automotive clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly

Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis and site traffic and demographic concentrations

Manage client media billing approval and invoice reconciliations

Qualification

Media planning experienceDigital media toolsMS Office proficiencyPresentation skillsNegotiation skillsClient-facing operationsFull-service agency experienceAd servers knowledgeAutomotive client experience

Required

Bachelor's degree in business, marketing, advertising, or related field

2+ years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred

Demonstrated presentation and writing skills

Experience negotiating with and managing digital vendors

Experience evaluating and recommending strategy and placements for digital campaigns

Proficiency with MS Office: Outlook, Excel, Word and PowerPoint

Experience in retail, client-facing operations is highly desirable

Must have experience supporting Automotive clients

Preferred

Full-service agency experience preferred

Working knowledge of ad servers

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)