Apply on Employer Site

GM Performance Power Units · 1 day ago

Manager of Communications and Social Media Strategy

Concord, NC

Full-time

Onsite

Mid, Senior Level

GM Performance Power Units is focused on high-performance motorsport, specifically in Formula 1. The Manager of Communications and Social Media Strategy will lead the development and execution of a comprehensive communications and social media strategy to enhance the company's reputation, drive engagement, and support commercial objectives.

AutomotiveElectric VehicleManufacturing

Responsibilities

Develop and implement an integrated communications strategy that promotes the company's technical innovation, sustainability initiatives, performance achievements, and role within Formula 1

Lead internal and external communications, including press releases, media briefings, crisis communications, and executive thought leadership content

Oversee content creation for traditional media channels, ensuring consistent messaging aligned with brand values and regulatory requirements in F1

Define and lead the company's social media strategy across platforms (e.g., X/Twitter, Instagram, LinkedIn, YouTube, TikTok), driving audience growth, engagement, and community building

Create and curate high-quality, engaging content (including video, graphics, and live coverage) that highlights technical expertise, behind-the-scenes insights, race weekends, and partnerships

Monitor social media trends, performance metrics, and fan sentiment to optimise content and campaigns in real-time

Manage community interactions, respond to enquiries, and mitigate any reputational risks on digital channels

Collaborate with commercial teams to activate and maximise value from sponsorships, partnerships, and B2B relationships involving the F1 power unit

Develop partnership-specific communication plans, including co-branded content, event activations, and performance reporting

Project manage cross-functional initiatives related to commercial operations, ensuring timely delivery of partnership deliverables and communications assets, as necessary

Work closely with engineering, racing, marketing, legal, and commercial teams to align communications with business objectives and technical milestones

Manage any necessary agency relationships, budgets, and resources for communications and digital activities

Track and report on KPIs for communications impact, social media engagement, media coverage, and partnership ROI

Qualification

Communications strategySocial media managementProject managementDigital analytics toolsContent management systemsPhotographyVideographyGraphic designSEO/SEM