Pomelo Care · 2 weeks ago
(Senior) Lifecycle Marketing Manager, New Ventures
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $140K/yr
2+ years expPomelo Care is the national leader in evidence-based healthcare for women and children. They are seeking a Senior Lifecycle Marketing Manager to drive the launch of their newest women’s health offering by building a lifecycle and retention program that fosters patient trust and engagement.
ChildrenHealth CareMobile AppsWomen's
Responsibilities
Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture
Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings
Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction
Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence
Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel
Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories
Qualification
Required
2-5 years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you've had to build and scale channels from scratch
‘Hands-on-keyboard' expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription
A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs
Strong balance of ‘right brain' and ‘left brain' — you enjoy balancing creative ideation with data-driven decision making
Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners
Preferred
Familiar with Braze, with experience building complex logic or multi-channel flows
Background in women's health or another highly regulated category
Benefits
Competitive healthcare benefits
Generous equity compensation
Unlimited vacation
Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
Company
Pomelo Care
Pomelo Care is a health technology company that develops evidence-based healthcare solutions for women and children.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$178.96MKey Investors
Stripes
2026-01-08Series C· $92M
2024-06-20Series B· $46M
2023-06-08Series A· $33M
Leadership Team
Marta Bralic Kerns
Founder & CEO
Kathryn Louis, MPH, MSN, RN
Nurse Care Partner
Recent News
alleywatch.com
2026-01-14
2026-01-12
Crain's New York Business
2026-01-11
Company data provided by crunchbase