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ASSOULINE · 2 days ago

Director of Brand Marketing

New York, NY

Full-time

Onsite

Director/Executive

8+ years exp

ASSOULINE is seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360° seasonal marketing campaigns. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events, requiring a proven track record in building culturally relevant campaigns and leading cross-functional teams.

BooksE-CommerceFashionLeisureLifestyleTravel

H1B Sponsor Likely

Hiring Manager

Jeremy Mcgraw

Responsibilities

Lead the end-to-end development of 360° seasonal brand campaigns (eg. World Book Day, Mother’s Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels

Lead brand-building, evergreen campaigns that communicate the brand’s key position differentiators, such as Craftsmanship/Savoir Faire, and building the concept of the “Library”

Define and evolve brand positioning, messaging, and creative direction in alignment with business goals

Oversee PR strategy and execution, including media relations, thought leadership, influencer partnerships, and crisis communications

Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement

Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints

Manage relationships with internal and external partners, and internal Art Director to deliver best-in-class creative concepts and execution

Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies

Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance

Lead, mentor, and inspire a high-performing brand marketing team

Own and manage the full seasonal global marketing calendar

Qualification

Brand marketingIntegrated campaignsPRMedia relationsEvent marketingLeadership skillsConsumer behaviorStorytelling skillsCreative concepts

Required

8–12+ years of progressive experience in brand marketing, preferably within consumer, lifestyle, or entertainment industries

Demonstrated success in leading integrated, multi-channel campaigns from strategy through execution

Strong expertise in PR, media relations, and event marketing

Exceptional leadership and team management skills with experience leading cross-functional teams

Ability to thrive in a fast-paced, high-growth environment with a balance of strategic vision and hands-on execution

Excellent storytelling, communication, and presentation skills

Deep understanding of cultural trends, consumer behavior, and brand building

Passion for developing creative concepts with a keen aesthetic eye

Benefits

Competitive compensation

Benefits

Growth opportunities

Company

ASSOULINE

Assouline is a company that offers luxury books on fashion, travel, design, art, architecture, and cuisine.

Founded in 1994

New York, New York, USA

51-200 employees

http://www.assouline.com

H1B Sponsorship

ASSOULINE has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2022 (1)