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Lupoli Companies · 2 days ago

Marketing Specialist

Lawrence, MA

Full-time

Onsite

Entry Level

$50K/yr - $53K/yr

1+ years exp

Lupoli Companies is seeking a Marketing Specialist to execute the Sal’s Pizza marketing strategy across corporate and franchise locations. This hands-on role involves managing social media, digital campaigns, promotions, and events, requiring a highly organized and detail-oriented individual to support a robust promotional calendar and community activations.

HospitalityProperty DevelopmentReal Estate

Responsibilities

Execute social media strategy as directed by Marketing Manager

Instagram / Facebook: 4 feed posts + 10–12 Stories

TikTok / Reels / Shorts: 2–3 short-form videos per week

Google Business Profile: 1 post per week (promotions, events, updates)

Independently concept, film, edit, and publish Reels and short-form video (iPhone-first, fast-turn content)

Create promotional, lifestyle, behind-the-scenes, and in-store content aligned with weekly offers and launches

Use AI tools to accelerate caption writing, hooks, ideation, content planning, and creative workflows

Ensure all content is accurate, on-brand, properly sized, and aligned with current promotions, pricing, and system rules

Respond to social comments, tags, and DMs or route appropriately

Track and monitor customer reviews across platforms and work with operations and management on follow-up when needed

Independently identify, source, vet, and manage influencers aligned with Sal’s brand, culture, and budget

Handle influencer outreach, coordination, scheduling, and deliverables

Support partnerships with local athletes, youth programs, community figures, and brand collaborators

Assist with influencer days, launches, and community-driven campaigns

Ensure all Sal’s Pizza websites and landing pages are accurate and up to date (menus, pricing, promos, hours, photos)

Add and maintain promotional content, events, and campaign landing pages

Support QA for digital campaigns and launches across platforms

Support setup, execution, and tracking of KPIs for paid social and Google Search campaign

Assist with Google Business Profile updates, posts, offers, and accuracy across locations

Ensure images, metadata, and descriptions are optimized for SEO and local search

Update food, beverage, catering, and promotional menus as needed

Coordinate printing, distribution, and execution of signage including posters, table tents, window decals, box stickers, A-frames, and street-level materials

Assist with environmental graphics including window graphics, murals, in-store visuals, and large-format signage

Ensure signage accuracy and timely execution across corporate and franchise locations

Develop copy and resize graphics for email and SMS campaigns to support promotions, events, and brand initiatives

Assist with segmentation, scheduling, QA, and performance tracking

Support list growth and database hygiene through website forms, in-store initiatives, and campaigns

Clearly communicate monthly and weekly marketing programs, promotions, timelines, and execution details

Ensure restaurants understand what is running, when it’s running, where it’s running, and how it should be executed

Follow up with locations to confirm execution (signage installed, promos live, content captured)

Maintain clear, professional, and timely communication across all teams

Assist with coordination of professional photography, videography, and commercial shoots

Support content capture for social, paid media, website, franchise assets, and launches

Organize and manage internal content libraries and assets

Assist with menu launches, promotional rollouts, and seasonal campaigns

Support execution of events including food truck activations, festivals, tradeshows, store openings, mascot appearances, youth events, and community sponsorships

Assist with logistics including supplies, signage, on-site coordination, and post-event content

Be available for on-site support during key launches and brand moments

Qualification

CanvaShort-form video editingAI tools proficiencyInfluencer sourcingMicrosoft OfficeMarketing experienceSocial Media experienceContent Creation experienceAdobe Creative SuiteCommunication skillsAttention to detailOrganizational skills