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Electrify America · 1 day ago

Contract - Marketing Data Analyst

United States

Full-time, Contract

Remote

Entry, Mid Level

$75K/yr - $100K/yr

1+ years exp

Electrify America is committed to revolutionizing the way people charge and is the country's largest open DC fast charging network. They are seeking a contracted Marketing Data Analyst to support marketing performance reporting and analytical projects, transforming raw data into actionable insights to inform marketing strategy and performance optimizations.

AutomotiveCharging InfrastructureElectric VehicleEnergyEnergy Management

Responsibilities

Provide monthly reports on marketing performance to key stakeholders

Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data

Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates)

Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations

Extract and clean data from marketing platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud) for analysis and database storage

Ensure proper campaign tagging and tracking implementations (e.g., UTM Parameters, Google Tag Manager), including documentation

Write, optimize, and document SQL queries to retrieve data from databases

Support the development of marketing tables and views in database schemas

Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI)

Apply visualization best practices for clarity and usability

Conduct routine quality assurance checks to ensure data accuracy and consistency

Work closely with marketing teams to collect business requirements and documentation

Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations

Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration

Qualification

SQLDigital Marketing MetricsBI ToolsMarketing Analytics PlatformsData Engineering PipelinesData StorytellingCuriosityData GovernanceETL ProcessesCollaborationCritical ThinkingSelf-starter

Required

Bachelor's Degree in a relevant field

1-3 years of experience in marketing analytics or a relevant analytical field

Proficiency in SQL (or Python)

Understanding of Digital Marketing Metrics (CTR, CPA, ROAS, Conversion Rates)

Experience with BI Tools (Tableau, Looker Studio, Power BI, RShiny)

Familiarity with Marketing Analytics Platforms (GA4, GSC, GCM, Talkwalker, Amplitude, Salesforce Marketing Cloud)

Preferred

Ability to work cross-functionally and collaboratively to support teammates

Comfort working in a fast-paced environment

Critical thinker

Strong communications and data storytelling skills

Curiosity and willingness to learn new tools and methodologies

Self-starter able to take on and execute projects independently

Experience with data engineering pipelines or cloud services (AWS, GCP, Azure)

Knowledge of data governance and quality assurance

Knowledge of ETL Processes or experience with APIs

Company

Electrify America

Electrify America provides a network of convenient fast-charging stations to power electric vehicles. It is a sub-organization of Volkswagen Group of America.

Founded in 2016

Reston, Virginia, USA

51-200 employees