OneRail · 2 days ago
Vice President, Marketing
United States
Full-time
Remote
Director/Executive
$268K/yr - $328K/yr
15+ years expOneRail is a leading omnichannel fulfillment solution providing dependability and speed to help businesses meet their delivery promise. The VP of Marketing will be responsible for shaping and executing the overall marketing strategy, overseeing both Marketing Communications and Product Marketing, while driving brand awareness and demand generation.
Delivery ServiceFreight ServiceLast Mile TransportationLogisticsSaaS
Responsibilities
Develop and own a comprehensive marketing strategy aligned with company growth and revenue goals
Proven ability to lead and scale a cross-functional marketing organization, including MarCom, Product Marketing, and Demand Gen (existing & future)
Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure message-market alignment
Oversee all branding, public relations, thought leadership, and content strategy
Drive integrated campaigns across digital, social, paid, field, and partner channels
Ensure consistent, high-impact brand messaging and creative across all touchpoints
Serve as a media-savvy brand steward for OneRail
Lead product positioning, value propositions, persona definition, and competitive analysis
Partner with Product on launches, feature go-to-market strategy, and enablement
Equip Sales and CS teams with tools, messaging, and materials to accelerate deals and adoption
Drive pipeline growth with data-backed demand generation strategies
Implement scalable processes for attribution, tracking, and ROI measurement
Optimize the marketing tech stack and analytics programs to support decision-making
Build, mentor, and develop a high-performing marketing organization
Foster a culture of collaboration, innovation, and accountability
Ensure marketing is tightly aligned with GTM objectives across the organization
Qualification
Required
15+ years of progressive B2B marketing leadership experience, including SaaS and/or logistics/transportation technology
Demonstrated experience managing both MarCom and Product Marketing functions
Proven track record driving measurable pipeline and revenue impact
Strong understanding of product positioning, customer segmentation, and value-based messaging
Experience scaling marketing organizations in high-growth environments
Data-driven mindset with comfort in analytics, experimentation, and KPI management
Exceptional communication and executive-level presentation skills
Preferred
Experience in both enterprise SaaS and logistics/transportation tech markets (cross-industry hybrid background)
Direct oversight of Demand Generation or Growth Marketing in addition to MarCom and Product Marketing
Experience owning or heavily influencing brand repositioning, category creation, or major market expansion initiatives
Prior leadership during a company's scaling stage (e.g., Series B–D or rapid enterprise expansion)
Expertise with modern marketing tech stacks, including automation, attribution modeling, and revenue analytics platforms
Experience partnering closely with Product Management on GTM roadmaps, launches, and enablement frameworks
MBA or advanced degree in Marketing, Business, or a related field or equivalent experience
Public speaking, conference representation, or thought leadership experience (panels, podcasts, press)
PR and media relations background, especially in B2B tech or regulated industries
Company
OneRail
OneRail is a software-as-a-service platform that offers final mile delivery services for enterprise shippers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$109.5MKey Investors
Aliment CapitalStrategicIronspring Ventures
2024-11-21Series C· $42M
2024-04-16Series Unknown
2024-01-31Convertible Note· $13M
Leadership Team
Bill Catania
Founder & CEO
Lisa Catania
Co-Founder/EVP Customer Success & Marketing
Recent News
2026-01-07
Company data provided by crunchbase