Cetera Financial Group · 2 days ago
Senior Manager, Business Development, APP
Cetera Financial Group is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice. They are seeking a Senior Manager, Business Development (APP) to lead the recruitment of Financial Advisors and Accounting Firms, focusing on presenting CFG as the preferred choice for independent firms.
AdviceFinancial ServicesRetailRetirementWealth Management
Responsibilities
Develop leads and build relationships with prospective Financial Advisors. through professional yet persistent, ongoing contact
Recruiting Accounting/CPA Firms
Create a recruiting plan for your territory
Accountable for meeting recruitment goals
Serve as the primary point of contact with Financial Advisors, articulate and sell our business model and the benefits of affiliating with CFG
Use your discretion in evaluating an advisor’s fit for CFG through knowledge of their book of business and other interactions with the advisor
Deliver business presentations to prospective advisors and provide consultative support on CFG services, products, and technology
Negotiate and close offers to Financial Advisors by comparing our independent brokerage model to the advisor’s existing compensation structure
Capture recruiting activity throughout the Business Development pipeline using tools including but not limited to Salesforce and Excel
Participate in outbound social media and call campaigns related to Business Development
Work with cross-functional teams to support ongoing solution development and execution of recruiting process enhancements
Qualification
Required
Minimum 5-8 years related work experience within financial services (Public Accounting, Wealth Management, Advisory) within a sales environment
FINRA Series 7, 65 or 66 licenses
Negotiation and creating compelling value propositions for prospective clients
Effective communication and presentation techniques
Working knowledge of Salesforce and Excel
Understanding of the sales process and relevant metrics
Strong knowledge of the Financial Services industry
Ability to represent CFG within the community and professional organizations
Preferred
Bachelor's Degree
FINRA Licenses including Series 7; 65; 66; SIE
Wholesaling Experience / Recruiting Background
CPA License (preferred)
Benefits
Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
Easy access to mental health benefits to meet our team members and their families where they are.
20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
Paid parental leave to support all team members with birth, adoption, and foster.
Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
Company
Cetera Financial Group
Cetera Financial Group is a privately-held, independent broker-dealer and investment adviser families.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Genstar Capital
2023-10-04Private Equity
2018-07-17Acquired
Recent News
2026-01-07
2026-01-07
2025-12-27
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