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GE HealthCare · 16 hours ago

Senior Marketing Manager, Cardiology Provider Engagement

United States

Full-time

Remote

Senior Level, Lead/Staff

$146K/yr - $218K/yr

8+ years exp

GE HealthCare is a leading company in the healthcare sector, and they are seeking a Senior Marketing Manager to lead marketing strategy and execution within the Pharmaceutical Diagnostics segment. This role involves developing provider engagement strategies to increase patient referrals to cardiac PET through education and demand generation initiatives.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

Develop and execute provider engagement and education strategies to increase cardiac PET referrals in priority markets

Align national marketing strategies with local market dynamics to maximize impact and adoption

Identify growth opportunities through market analysis, competitive intelligence, and customer insights

Design and implement targeted education programs for cardiologists and referring providers to drive awareness and understanding of cardiac PET

Create compelling messaging and content that communicates clinical value and differentiates GE HealthCare’s solutions

Partner with cross-functional teams to deliver webinars, peer-to-peer programs, and conference activations

Support field teams with tools, resources, and training to engage providers effectively

Develop localized marketing plans for key markets in partnership with regional commercial and field marketing leaders

Ensure consistent execution of brand and messaging across all touchpoints

Work closely with product marketing, medical affairs, market access, and commercial operations colleagues to ensure alignment and integration of strategies

Partner with marketing operations and analytics teams to execute flawlessly, measure impact, and refine approaches based on performance metrics

Drive initiatives that influence referral patterns and expand adoption of cardiac PET in cardiology practices

Serve as a subject matter expert on provider engagement trends and best practices

Track KPIs related to referral growth, engagement metrics, and program ROI

Provide regular updates to leadership on progress, challenges, and opportunities

Qualification

Pharmaceutical marketingCardiology experienceCross-functional leadershipProject managementStrategic thinkingCommunication skillsInterpersonal skillsProblem-solving

Required

Bachelor's degree in Marketing, Business, Science, or related field

8+ years of pharmaceutical or medical device marketing experience, including product launch and lifecycle management

Strong understanding of pharmaceutical markets, including regulatory and market access environments

Proven track record of cross-functional team leadership and stakeholder engagement

Excellent communication, strategic thinking, and project management skills

Preferred

MBA preferred

cardiology experience preferred

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees