AT&T · 20 hours ago
Lead Digital Consumer Growth, Personalization Analyst
Bothell, Washington
Full-time
Onsite
Senior Level, Lead/Staff
$144K/yr - $216K/yr
5+ years expAT&T is redefining the future of connectivity, and they are seeking a Lead Digital Customer Growth, Personalization Analyst to join their Personalization team. This role is critical in driving insights for personalization strategies, collaborating closely with various teams to analyze customer behavior and optimize experiences.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Map and analyze end-to-end customer journeys across all customer touchpoints
Use analytics tools, (e.g. Adobe Analytics, Adobe Customer Journey Analytics, CDPs) to uncover drop-off points, behavioral segments and engagement trends
Identify, analyze and quantify high-impact personalization opportunities using behavioral, contextual and predictive signals
Support the development of A/B tests and multivariate experiments to optimize creative, message timing and targeting
Collaborate with Data Science, Personalization Operations and Strategy, Data Product, and MarTech teams to operationalize insights within personalization engines
Translate data into actionable insights that inform personalization strategy and content orchestration
Utilize advanced analytics to gather insights on customer behavior and performance metrics
Develop and maintain frameworks to quantify lift, incremental engagement, and conversion impact of personalization experiences
Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies
Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem
Apply advanced analytical skills to gain insights into business and model performance, clearly presenting results
Develop strategic insights and optimization of personalization strategies
Partner closely with Digital, Product, and Analytic teams to solve problems and identify trends and opportunities
Influence decisions made by the team through the presentation of data-based insights
Effectively communicate insights to upper management in support of strategic decision-making
Work closely with internal and external business partners in building, implementing, tracking, and improving decision strategies
Partner with cross-functional teams to identify new opportunities requiring the use of modern data and modeling techniques
Collaborate with various departments to enhance the customer journey and ensure alignment in personalization initiatives
Conduct thorough business analysis to identify key performance indicators and metrics that drive business success
Develop comprehensive reports and dashboards that provide actionable insights to stakeholders
Continuously monitor and evaluate the effectiveness of personalization strategies and make recommendations for improvement
Qualification
Required
Bachelor's degree in Analytics, Data Science, Business or a related field
5-7 years of experience in personalization analytics, digital, marketing analytics, or e-commerce analytics, with a proven track record of measuring personalization strategies
Strong understanding of digital marketing channels, digital tools, and best practices
Proficiency in analytics platforms such as Adobe Analytics or Customer Journey Analytics and marketing automation tools
Strong SQL and data visualization skills (Tableau, PowerBI, Snowflake)
Excellent leadership, communication, and project management skills
Ability to manage multiple priorities and thrive in a fast-paced environment
Experience with personalization platforms and technologies
Knowledge of customer relationship management (CRM) systems
Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR)
Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals
Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements
Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships
Innovative: Creative thinker who proactively identifies and solves problems
Preferred
MBA or advanced degree preferred
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
CTO
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
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