Aramark Destinations ยท 2 days ago
Recruitment Marketing & Brand Manager
Philadelphia, PA, US, 19103
Full-time
Onsite
Mid, Senior Level
5+ years expAramark Destinations is seeking a Recruitment Marketing & Brand Manager to lead their enterprise recruitment marketing strategy. This role involves developing content across platforms to optimize recruitment marketing performance and collaborating with internal stakeholders to enhance the employer brand.
Hospitality
Responsibilities
Manage a recruitment marketing service offering to develop and implement recruitment marketing strategies nationally across 10 lines of businesses
Create and manage employer branding presence across various platforms, managing and optimizing channels to drive top of funnel performance
Manage external vendors to innovate recruitment marketing tactics and execute plans and achieve goals to optimize candidate flow
Build and lead engagement strategies to drive traffic to talent pools and increase hiring outcomes
Develop and maintain tools, materials and assets for recruiting and hiring teams to leverage to drive attraction to open roles and build brand presence
Collaborate with the HR and recruitment teams to understand hiring needs and develop targeted marketing campaigns in priority markets
Analyze and report on the effectiveness of recruitment marketing efforts, leveraging insights to optimize outcomes
Lead internal marketing efforts to ensure awareness and visibility of open roles to internal talent
Stay up-to-date with industry trends and best practices in recruitment marketing
Manage, mentor, and develop direct reports, ensuring optimal performance to achieve desired outcomes
Qualification
Required
Bachelor's degree in marketing or applicable field or equivalent years of work experience specific to the employment branding/social media space
Five or more years of experience utilizing digital marketing/advertising tactics for a multi-unit brand
Experience managing vendor relationships required
Project management experience including creative, development, budgeting, and agency management
Experience using social media data and analytics tools
Preferred
Three or more years of experience within a recruitment or human resources role is highly preferred
Company
Aramark Destinations
Aramark Destinations delivers authentic, memorable experiences at national and state parks, specialty hotels, museums, and other destinations across the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Caroline McCulley
Talent Acquisition Partner - Destinations
Company data provided by crunchbase