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Gerdau · 1 day ago

Sr. Marketing Analyst

Jackson, MI

Full-time

Onsite

Senior Level

5+ years exp

Gerdau is the leading company in the production of long steel in the Americas and one of the major suppliers of specialty long steel in the world. The Sr. Market Intelligence Analyst will play a key role in the Marketing and Sales team by performing market research, leading the market forecasting process, and being the organizational reference in competitive analysis.

CommercialConstructionIndustrialManufacturingMining

No H1B

Responsibilities

Monitoring and communicating performance and latest news for main end-markets (automotive, heavy trucks, oil & gas, agricultural and construction equipment, defense and other industrial markets), being the reference of the subject for the organization

Execution of established statistical models for market segment forecasting and seek ways to improve and generate new ones

Regular analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s)

Lead and support medium (1-3 year) and long term (3-10 year) market studies

Monitor evolution of main emerging trends that are impacting our industry, including (but not limited to) electrification, urban mobility and digitalization

Translate how these trends will impact our business through concise and intelligent studies and presentations

Develop relationships with key stakeholders that are looking at these emerging trends, including Gerdau divisions from other countries, customers, universities and think tanks

Create reports about imports in the different industries we supply to

Monitor competitors, understanding their value offering and informing the organization through concise analysis

Monitor competitive positioning of Gerdau products and propose ways to improve our offering

Be a key player in our annual planning process creating analysis of our main end-markets and how they will impact our business in the short and long-term

Regularly produce routine reports that are essential to our business, and create other ones on the spot when needed

Support to the Sales and Marketing teams for customer visits and special events

Support creation of marketing collaterals

Lead and support organization of customer events and customer-focused marketing communications

Qualification

Market researchMarket forecastingCompetitive analysisMicrosoft ExcelPower BIPowerPointAnalytical skillsMultitaskingInnovative thinkingCommunication skills

Required

Bachelor's degree in business, engineering, marketing or a related area

Minimum of 5 years of experience in market research, marketing strategy, or related analytical roles either working in a similar function in another company or for a market research firm

Innovative thinking, be open and proactive, showing ability to present new ideas and articulate on its potential

Show ability to learn, unlearn and relearn

Ability to multitask, working on strategic initiatives and relevant routines at the same time

Excellent analytical, written and verbal communication skills, and be comfortable presenting to large groups, translating complex topics into accessible language

Ability to drive strategic initiatives without regular follow-ups

Prior experience with Microsoft Excel, Power BI and PowerPoint

Ability to travel approximately six times a year to visit customers, mills, and/or attend trade shows and trade association meetings

This is in office position based out of Jackson, MI