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NBCUniversal · 1 day ago

Director, Strategic Analytics & Content Optimization

New York, NY

Full-time

Hybrid

Director/Executive

$135K/yr - $180K/yr

8+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Director for their Strategic Analytics & Content Optimization team. This role involves leveraging data to support strategic initiatives across content and marketing, analyzing content trends, and maximizing audience engagement across platforms such as Peacock and NBC.

BroadcastingMedia and EntertainmentNews

H1B Sponsor Likely

Responsibilities

Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization

Deliver and conceive of macro-level content intelligence around key cross-company initiatives that span platforms (Linear & Streaming) as well as content genres (Entertainment and Sports), connecting the dots between consumer content preferences and business constraints

Partner with Strategy & Content Strategy teams on Content-focused thought leadership projects across Sports & Entertainment

Develop data-driven frameworks and proactive initiation of potential content optimization tradeoffs between genres, inclusive of Originals and Acquired titles across Linear & Streaming

Serve as a thought leader in understanding macro-level content and audience drivers to maximize Peacock Acquisition, Retention and Engagement

Analyze windowing efficacy and how content can best service Linear & Streaming audiences in an incremental and complementary manner

Initiate macro-level advance content analytical techniques in partnership with Content Science team to quantify incremental engagement and optimal content impact at a category/genre level

Project manage, seek alignment and build consensus among internal stakeholders for content-related strategic insights initiatives

Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions

Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling

Identify growth opportunities on emerging platforms (e.g. FAST, social, short-form video) grounded in Bravo, NBC, and Peacock franchises/IP

Manage data-driven intelligence required to support executive presentation development and help build the appropriate narrative via data-informed insights across a variety of first and third party datasets

Be a member of a high-performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the NBCU organization

Supervise a team of two high-performing content analytics professionals (Sr Manager & Manager) who have expertise in both first and third party datasets

Qualification

Content AnalyticsData VisualizationData StorytellingAnalytical ToolsManagerial ExperienceMedia Ecosystem KnowledgeBusiness AcumenCommunicatorProject ManagementAttention to DetailSelf-Starter

Required

Bachelor's degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Finance, or other relevant quantitative fields (or equivalent experience)

8+ years experience in content analytics, using large data sets from a variety of first party and third party sources to extract actionable insights and drive strategy

5+ years of experience with querying and analyzing large complex data sets, data visualization, and data storytelling

4+ years of managerial experience in the analytics space

Expertise with analytical and data visualization tools (SQL, R, Excel, Python, Tableau or equivalent tools)

Knowledge and familiarity with Nielsen data essential

Self-starter with strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision and purpose

Deep strategic knowledge of media ecosystem as well as an understanding of entertainment industry trends and how they affect consumer behavior across multiple platforms (Linear, Streaming, FAST)

Strong business / financial acumen - ability to form judgments based on data and provide actionable recommendations

Strong communicator with executive presence, and ability to effectively present findings to peers, key stakeholders, and leadership

Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources

Proficient in communicating complex ideas and data sets graphically in an effective way for senior-level executives

Excellent project management skills and ability to work collaboratively with cross-functional teams in a matrixed organization

Preferred

Experience with Big Query / Google technology stack or similar, a plus

Knowledge of data science techniques

Extensive experience building data-informed business cases

High proficiency in Microsoft PowerPoint and expertise in visualizing data in highly designed manners that are both visually stimulating and easy to understand

Background working closely with Strategy/Business Development, Content Strategy, and Finance counterparts

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees

https://www.nbcuniversal.com/

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2020 (1)