Workday · 1 day ago
Senior Customer Marketing Manager - Adaptive Planning
USA, CA, Pleasanton
Full-time
Hybrid
Senior Level
$132K/yr - $198K/yr
7+ years expWorkday is a Fortune 500 company and a leading AI platform for managing people, money, and agents. They are seeking a Senior Customer Marketing Manager to build and lead their global customer advocacy function, focusing on customer storytelling and advocacy strategies to drive growth.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
Responsibilities
Own and scale Customer Advocacy & Customer Marketing globally, setting vision while remaining hands-on
Build a best-in-class customer storytelling engine, including case studies, videos, web content, presentations, and executive-ready assets
Create and operate a global customer reference program supporting sales, analyst relations, press, and events
Influence the customer onboarding experience to reinforce value realization, differentiation, and adoption
Manage agencies and external partners across content, video, design, and production
Partner cross-functionally and influence without authority across Marketing, Sales, Customer Success, Product, and Communications
Define success metrics and continuously evolve programs based on performance and impact
Qualification
Required
7–10+ years of experience in B2B SaaS across Customer Marketing, Customer Advocacy, Product Marketing, or Content
Experience operating in global, matrixed organizations as well as high-growth SaaS startup environments
Comfortable being both a hands-on individual contributor and functional leader
Preferred
Familiarity with multi-product or platform organizations preferred
Experience managing external agencies and vendors across content, video production, and creative services
Familiarity with sales enablement workflows, reference request processes, and field-facing content needs
Proven ability to build and scale customer advocacy and reference programs
Demonstrated experience producing case studies, customer videos, executive quotes, and customer-facing storytelling assets
Strong program management skills, including roadmapping, prioritization, and cross-functional execution
Ability to translate customer outcomes, ROI, and value metrics into credible marketing narratives
Experience partnering closely with Customer Success, Sales, Product Marketing, and Lifecycle Marketing teams
Strong writing, editing, and briefing skills; able to set clear creative direction and quality standards
Data-informed mindset with experience defining and tracking advocacy, content, and program performance metrics
Highly collaborative, entrepreneurial, and comfortable influencing without authority
Benefits
Workday Bonus Plan
Annual refresh stock grants
Company
Workday
Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
10001+ employees
H1B Sponsorship
Workday has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)
Funding
Current Stage
Public CompanyTotal Funding
$2.23BKey Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M
Leadership Team
Aneel Bhusri
CEO and Co-Founder
Peter Bailis
Chief Technology Officer
Recent News
EIN Presswire
2026-01-07
Company data provided by crunchbase