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LoveShackFancy · 1 day ago

Senior Copy and Communications Manager

New York, NY

Full-time

Onsite

Senior Level

5+ years exp

LoveShackFancy is a global fashion and lifestyle brand known for its romantic aesthetic and community-driven experiences. They are seeking a Senior Copy & Communications Manager to craft messaging and strategic communications, overseeing various channels including email marketing, social media, and press releases.

E-CommerceFashionRetail

Responsibilities

Create compelling content for press releases, social media, and marketing collateral. Collaborate across teams to ensure consistent messaging and brand voice

Assist in preparing presentations for major marketing moments and collaborations

Leverage personal and professional networks to create business opportunities and support partnerships

Own all brand copy across channels: email marketing, website, social media, paid media, press releases, product descriptions, event collateral, and store signage

Support editorial calendar planning, storytelling, and campaign narrative development

Ensure brand voice is consistent while tailoring content to resonate with each audience and platform

Develop creative consumer campaigns to increase brand visibility and media coverage

Write, edit, and proof press materials, media pitches, fact sheets, and media lists

Collaborate with PR and influencer teams to shape strategic messaging for outreach efforts

Conceptualize storytelling and campaign strategies across social channels, including TikTok, Instagram, LinkedIn, and others

Write captions and copy for social media assets. Work closely with social team to develop engaging campaigns aligned with brand messaging

Own and maintain LinkedIn content, ensuring alignment with broader marketing objectives

Qualification

CopywritingMarketing campaignsCommunicationsPublic RelationsSocial media strategyEmail marketingContent managementCollaboration skillsStorytellingAttention to detailCreative problem-solving