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Connecticut College · 2 days ago

Vice President for Marketing and Communications

New London, CT

Full-time

Onsite

Director/Executive

10+ years exp

Connecticut College is seeking a Vice President for Marketing and Communications to lead its marketing and communications enterprise during a transformative period. The role involves shaping the College's brand, overseeing strategic marketing initiatives, and enhancing its visibility and reputation on a national and global scale.

Higher Education

Responsibilities

Lead a talented team and transform the College’s marketing and communications enterprise

Provide strategic leadership and drive strategic alignment for all aspects of marketing and communications, including brand, advertising, earned media, social media, creative services, web presence, and executive communications

Build strong relationships across campus and foster collaboration within the division

Oversee brand strategy, digital outreach, media relations, creative services, and institutional messaging

Staff the Board of Trustees’ Marketing and Communications Committee and provide counsel on institutional messaging, reputation management, and issues communications

Oversee emergency operations communications and serve as the primary spokesperson in times of crisis

Draft and advise on presidential speeches, correspondence, and high-stakes communications

Participate in major College events such as convocation, commencement, and reunion

Lead a comprehensive marketing and communications strategy across digital, print, web, and media platforms

Drive digital-first strategies, including paid and organic social, search, and display advertising, while managing large-scale website projects

Qualification

Marketing LeadershipDigital MarketingStrategic CommunicationAnalytical SkillsCreative ExpertiseCollaborative LeadershipInterpersonal SkillsOrganizational Skills

Required

A bachelor's degree is required

At least 10 years of experience in marketing and communications

Strong record of creating and implementing results-oriented marketing, communications, and business plans

Deep understanding of the higher education landscape, including enrollment trends, branding and digital engagement, reputational enhancement, and stakeholder engagement

Impeccable oral and written communication skills

Ability to evaluate a wide range of creative work, including text, graphic design, and video production

Proven success in finding and telling compelling stories that articulate the College's distinctiveness to diverse audiences

Strength in analytical forecasting, tracking, and reporting of marketing data to inform planning and measure success

Expertise in digital marketing and advertising—across paid and organic social, search, and display

Record of driving enrollment and fundraising success

Experience managing large-scale website redesigns, including design, content migration, technology integration, and user experience optimization

Advanced analytical skills: the ability to set KPIs, build dashboards, interpret data, and adjust strategies based on insights

Exceptional interpersonal skills and the ability to lead with empathy

Ability to mentor talent, foster collaboration, and build strong, high-performing teams

Ability to communicate a clear, collective vision, empowering others, and delegating effectively

Embrace Connecticut College's core values of academic excellence, a commitment to justice and fairness, shared governance, and environmental stewardship

Exhibit sound judgment, professionalism, discretion, and trust in all interactions

Outstanding organizational skills, the ability to set priorities, and a track record of meeting deadlines

Flexibility, adaptability, and a willingness to travel as needed to fulfill the role's obligations