biBerk Business Insurance · 1 month ago
Senior Product Marketing Manager - THREE
United States
Full-time
Remote
Senior Level
$145K/yr - $165K/yr
7+ years expbiBerk Business Insurance is a member of the Berkshire Hathaway family of companies, focused on simplifying small business insurance. They are seeking a Senior Product Marketing Manager to define market positioning and create compelling narratives that resonate with small business owners and agents.
Auto InsuranceCommercial InsuranceInsuranceProperty Insurance
Responsibilities
Implement and refine THREE’s positioning and messaging frameworks for agents and small business audiences
Translate complex insurance concepts into simple, relatable language that differentiates THREE in the market through clear, compelling, and human narratives
Conduct ongoing research into the small business insurance landscape — market trends, competitors, and customer insights
Partner with Product and Sales to identify opportunities for new messaging, campaigns, and product improvements
Create and manage high-impact materials, including one-pagers, case studies, presentations, web copy, and other competitive tools that highlight THREE’s benefits and differentiators
Collaborate with our contracted marketing agency, who will facilitate a market positioning and GTM framework, while also providing creative execution support, to ensure all content aligns with brand tone and market strategy
Equip the Sales and Agency teams with the tools and narratives they need to sell effectively — from onboarding decks to competitive positioning and product demos
Focus on shaping the narrative and value proposition that empower sales success, while partnering with others who handle training delivery and process details
Inform the copy and cadence of customer-facing email communications, including onboarding, renewal, engagement, and transactional messages
Partner with Product and Service teams to ensure communications are clear, consistent, and customer-centric
Ensure messaging consistency and alignment with THREE’s brand voice
Partner with Product, Sales, and Operations to support go-to-market messaging for new features, coverage changes, and initiatives — ensuring consistent storytelling across all channels
Qualification
Required
7-10 years of experience in Product Marketing, Content Marketing, or Go-to-Market roles, ideally in a B2B or technical industry
Proven ability to translate complex, abstract concepts into clear, engaging, and human messaging
Experience collaborating cross-functionally across Product, Sales, and marketing agencies, with a track record of driving outcomes through influence rather than direct authority
High comfort level using AI tools to accelerate content creation, research, and campaign development
Strong writing and storytelling skills — clear, concise, and confident
Preferred
Experience in insurance, fintech, or another regulated/technical space is a plus but not required
Benefits
Medical (PPO/HDHP), vision, disability, and life insurance.
Enhanced dental plan with orthodontia coverage in addition to a standard plan.
Generous PTO plan for all benefit-time eligible employees.
Paid company holidays and 4 floating holidays.
Paid parental leave.
Employee Retirement Savings Plan/401(k) with company match and immediate vesting.
Education Assistance Program that offers 100% upfront tuition reimbursement after 6 months of service for approved degree programs.
Service Recognition Program that provides a monetary award to be used toward a vacation every 5 years of employment.
Wellness Initiatives that include Fitness Center and Weight Watchers Reimbursement programs.
Voluntary benefits that include accident, critical illness, and hospital indemnity.
Employee discount and rewards program on travel, tickets, electronics, home, and more.
Company
biBerk Business Insurance
biBerk helps small-business owners find the right insurance policies for their needs without extra costs and hassles.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Appel MBA, CLA
Partner Services - Senior Licensed Partner Agent
Geneie Andrews
Director Of Partnerships
Recent News
biBERK Business Insurance
2025-08-18
2025-07-22
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