Davidson Homes · 2 weeks ago
Division Marketing Manager
Houston, TX
Full-time
Onsite
Senior Level
5+ years expDavidson Homes is a recognized leader in homebuilding, committed to crafting communities through excellence and innovation. The Division Marketing Manager will oversee the marketing strategy and execution for the division, ensuring brand consistency and driving engagement through various marketing channels.
Building MaterialHome ServicesReal Estate
Responsibilities
Be a Davidson Homes brand champion, driving the Davidson Homes brand to flourish in the eyes of the customer as well as employees
Create a forward-thinking, results-oriented marketing strategy that inspires Davidson Homes customers to engage in our process and fuels significant business growth
Oversee and guide the implementation of the marketing strategy by optimizing the costs and benefits of tactics and team
Focus on measuring the effectiveness of campaigns and channel performance
Identify new or underutilized pathways to customers that drive engagement and sales
Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
Execute sales center fabrication, ordering, installation, and programming
Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments
Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
Enforce strict adherence to brand standards and guidelines across all internal and external partners
Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation and optimization in alignment with goals
Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content
Oversees and coordinates the division sign program
Coordinates all signage orders and ensures signage is within sign guidelines and brand standards
Serve as brand gatekeeper for the division, with ultimate responsibility for ensuring that every touchpoint the consumer has with the Davidson Homes brand is consistent, premium, world-class and in alignment with brand guidelines
Make frequent visits to models and sales offices, assessing model and sales office presentations, signage and collateral presentations
Assist community New Home Consultants with necessary on-site promotional support and self-marketing efforts
Evaluate and manage online content to ensure adherence to brand standards and drive consistent impact to conversion metrics
Work closely with VP of Sales to ensure marketing programs are aligned with Division goals
Develop, manage and flawlessly execute annual/quarterly marketing strategies and division and community marketing plans
Take a leadership role in the opening of new communities and the launch of new products and plans
Work with Division Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
Work closely with the Division Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
Serve as local market expert responsible for monitoring competitive activity online and on-site in communities
Manage projects and deadlines with vendors and internal marketing team via Asana, and project management system
Own the holistic lead management database messaging capabilities for the division, responsible for all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors
Supports the online sales team with content as needed
Create and manage a yearly marketing budget
Ensure that all investments have measurable outcomes to allow us to refine and improve our marketing efforts
Responsible for all model/sales center creation of content and implementation of the DH sales center guidelines
Responsible for promotion of division messaging; coordinates with corporate marketing
Updates web content regularly through the content management system under the supervision of the VP of Sales
Including setup of new communities- working with corporate marketing, new floor plan setup and overseeing all web listings
Ensures all content is accurate and up to date
Regularly reviews content for accuracy
Responsible for supply orders for all sales centers
Coordinates all furniture and sales office moves
Coordinates and approves all photography of model homes, amenities, community, area photos, and inventory home photos
Manages the storage and organization of all photography
Coordinates all model & spec home cleanings
Qualification
Required
Minimum 5 years of progressive marketing or advertising experience required
BA/BS in Marketing, Communications, or related field required
Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.)
Strong track record of developing and executing 360 strategic marketing plans and associated tactics
Adept at managing agency partners and applying best practices in evaluating creative
Highly organized with attention to detail & eye for quality execution, yet understands role in big picture
Outstanding written and verbal communication skills
Preferred
Direct experience developing and managing strategic plans, budgets, and external resources
Experience with homebuilder or real estate knowledge and exposure
Passionate, result oriented, and highly motivated person experienced with residential marketing
Authentic, team player, results driven and detail oriented
Proven ability to develop collaborative relationships with and support corporate, and field teams with community marketing teams
Knowledge of Asana, Google Data Studio, HubSpot, AgoraPulse
Basic understanding of Search Engine Optimization to implement a strategy aligned with maximized web traffic
Company
Davidson Homes
Davidson Homes is a Locally owned and operated homebuilding company which Building High quality homes.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-09-18
Seattle TechFlash
2025-09-17
Company data provided by crunchbase