SharkNinja · 2 months ago
Lead Consumer Insights Analyst
NEEDHAM, MA
Full-time
Onsite
Mid, Senior Level
$88K/yr - $136K/yr
5+ years expSharkNinja is a global product design and technology company that creates innovative lifestyle solutions for consumers. The Lead Consumer Insights Analyst will ensure the voice of the consumer is integrated into business decisions, utilizing consumer research to guide product development and marketing strategies.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Present insights to SharkNinja executives, including the CEO, CCO, and EVPs, utilizing strong storytelling skills to drive meaningful change to product development and marketing strategy
Identify unmet consumer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development
Translate feedback, including latent needs and dissatisfaction, into innovation recommendations
Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence
Operates autonomously and as a Subject Matter Expert within the consumer insights team
Own the development, management, and execution of research plans and within established budget guidelines
Qualification
Required
Minimum of a Bachelor's degree with a focus on Marketing, Psychology, or applicable quantitative discipline
Expertise in Concept Testing, TURF, Pricing Sensitivity Studies, Packaging Test, Online Shelf Assessments, In-Store Shelf Assessments
5+ years of consumer research experience in both qualitative and quantitative research
Required: expert in moderating focus groups and one-on-one interviewing
Preferred
Exposure to the CPG industry preferred
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Competitive health insurance
Retirement plans
Paid time off
Employee stock purchase options
Wellness programs
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase